{"id":5702,"date":"2023-11-08T18:44:14","date_gmt":"2023-11-08T18:44:14","guid":{"rendered":"https:\/\/www.turkticaret.net\/blog\/?p=5702"},"modified":"2023-11-24T13:04:07","modified_gmt":"2023-11-24T13:04:07","slug":"conversion-rate-nedir","status":"publish","type":"post","link":"https:\/\/www.turkticaret.net\/blog\/conversion-rate-nedir\/","title":{"rendered":"Conversion Rate Nedir ve Optimizasyonu Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"

Conversion Rate<\/strong> yani D\u00f6n\u00fc\u015f\u00fcm oran\u0131, reklamlar\u0131 g\u00f6ren kullan\u0131c\u0131lar ve i\u015flem yapanlar aras\u0131ndaki oranlama ile bulunan bir de\u011ferdir. Hesaplamas\u0131 k\u0131saca; bir eylemi tamamlayan kullan\u0131c\u0131 say\u0131s\u0131n\u0131n, reklam ile kar\u015f\u0131la\u015fan kullan\u0131c\u0131lar\u0131n toplam kullan\u0131c\u0131 say\u0131s\u0131na b\u00f6l\u00fcn\u00fcp 100 ile \u00e7arp\u0131lmas\u0131yla hesaplan\u0131r. Bu i\u00e7eri\u011fimizde Conversion Rate’in ne oldu\u011fu, nas\u0131l hesapland\u0131\u011f\u0131 ve art\u0131rmak i\u00e7in neler yap\u0131lmas\u0131 gerekti\u011fi hakk\u0131nda detayl\u0131 olarak bilgilendirme yapaca\u011f\u0131z.<\/p>\n

G\u00fcn\u00fcm\u00fcz dijital \u00e7a\u011f\u0131nda i\u015fletmelerin dijital varl\u0131klar\u0131 b\u00fcy\u00fck bir \u00f6neme sahiptir. Ba\u015far\u0131l\u0131 bir dijital pazarlama stratejisi, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu (conversion rate optimization) ile olduk\u00e7a ili\u015fkilidir.<\/p>\n

D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nedir?<\/strong><\/h2>\n

D\u00f6n\u00fc\u015f\u00fcm oran\u0131 (Conversion Rate), \u00a0web sitenizin ya da di\u011fer online platformlar\u0131n\u0131z\u0131n ziyaret\u00e7ilerini m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrme ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7en temel ve kritik metrikler aras\u0131nda yerini al\u0131r. D\u00f6n\u00fc\u015f\u00fcm, genel olarak yap\u0131lmas\u0131 istenen bir eylemin ger\u00e7ekle\u015fmesi anlam\u0131na gelir. Bu eylemleri a\u00e7acak olursak; bir \u00fcr\u00fcn sat\u0131n almak, bir abonelik ba\u015flatmak, bir formu doldurmak veya ba\u015fka bir istenen eylemi ger\u00e7ekle\u015ftirmek olabilir. D\u00f6n\u00fc\u015f\u00fcm oran\u0131, y\u00fczdesel olarak ifade edilir. A\u015fa\u011f\u0131daki form\u00fclle hesaplan\u0131r:<\/p>\n

D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate)= (D\u00f6n\u00fc\u015f\u00fcm Say\u0131s\u0131 \/ Ziyaret\u00e7i Say\u0131s\u0131) x 100<\/strong><\/p>\n

Bir e-ticaret web sitesini d\u00fc\u015f\u00fcnerek \u00f6rneklendirme yapal\u0131m: 1.000 ziyaret\u00e7isi olan bir e-ticaret sitesini d\u00fc\u015f\u00fcnelim ve bu ziyaret\u00e7ilerin de 60’\u0131n\u0131n \u00fcr\u00fcn sat\u0131n ald\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnelim. Bu durumda d\u00f6n\u00fc\u015f\u00fcm oran\u0131 \u015fu \u015fekilde hesaplan\u0131r:<\/p>\n

D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 = (60 \/ 1000) x 100 = 6%<\/strong><\/p>\n

Bu web sitesi i\u00e7in d\u00f6n\u00fc\u015f\u00fcm oran\u0131 %6 olarak hesaplan\u0131r.<\/p>\n

D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu (CRO) Nedir?<\/strong><\/h2>\n

D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu<\/strong> (Conversion Rate Optimization – CRO), mevcut web sitesine gelen trafi\u011fi en iyi \u015fekilde de\u011ferlendirerek, daha fazla d\u00f6n\u00fc\u015f\u00fcm elde etmek i\u00e7in yap\u0131lan s\u00fcrekli bir iyile\u015ftirme s\u00fcrecini ifade etmektedir. K\u0131saca CRO, kullan\u0131c\u0131 deneyiminin iyile\u015ftirilip geli\u015ftirilmesi, web sitesi tasar\u0131m\u0131n\u0131n optimize edilmesi, i\u00e7erik stratejisinin iyile\u015ftirilmesi ve kullan\u0131c\u0131lar\u0131n daha fazla eylemde bulunmas\u0131n\u0131 te\u015fvik etmek i\u00e7in yap\u0131l\u0131r.<\/p>\n

M\u00fc\u015fteri D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Hesaplama<\/strong><\/h2>\n

M\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 hesaplamak, i\u015fletmenizin ba\u015far\u0131s\u0131n\u0131 de\u011ferlendirmek i\u00e7in \u00f6nemlidir. M\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcm oran\u0131, toplam ziyaret\u00e7i say\u0131s\u0131na g\u00f6re m\u00fc\u015fterilere d\u00f6n\u00fc\u015fen ziyaret\u00e7i say\u0131s\u0131n\u0131 \u00f6l\u00e7er. M\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 hesaplaman\u0131n da basit bir yolu bulunur:<\/p>\n

M\u00fc\u015fteri D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 = (M\u00fc\u015fteri Say\u0131s\u0131 \/ Toplam Ziyaret\u00e7i Say\u0131s\u0131) x 100<\/strong><\/p>\n

\u00d6rne\u011fin, bir e-ticaret web sitesi ay i\u00e7inde 1.000 ziyaret\u00e7isi olan ve bu ziyaret\u00e7ilerden 60’\u0131 m\u00fc\u015fteri oluyorsa, m\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcm oran\u0131 \u015fu \u015fekilde hesaplan\u0131r:<\/p>\n

M\u00fc\u015fteri D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 = (60 \/ 1000) x 100 = 6%<\/strong><\/p>\n

Bu web sitesinin m\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n %6 olarak hesaplanmaktad\u0131r.<\/p>\n

\"Conversion<\/p>\n

 <\/p>\n

D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/h2>\n

D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu yaparken dikkate alman\u0131z gereken baz\u0131 \u00f6nemli ad\u0131mlar vard\u0131r. Bu ad\u0131mlar\u0131n baz\u0131lar\u0131n\u0131 a\u015fa\u011f\u0131ya listeleyelim:<\/p>\n

    \n
  1. Analiz Yap\u0131n:<\/strong> Mevcut d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 anlamak i\u00e7in mutlaka web analiti\u011fi ara\u00e7lar\u0131n\u0131 kullanmal\u0131s\u0131n\u0131z. Hangi sayfalar\u0131n daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na sahip oldu\u011funu ve hangi sayfalarda iyile\u015ftirmeler yapman\u0131z gerekti\u011fini belirleyin.\u00a0Google Analytics<\/a> kullanmak size yol haritas\u0131 g\u00f6sterecektir.<\/li>\n
  2. Kullan\u0131c\u0131 Deneyimini \u0130yile\u015ftirin:<\/strong> Web sitenizin kullan\u0131c\u0131 deneyimine uygun oldu\u011fundan emin olun. H\u0131zl\u0131 y\u00fcklenen, mobil uyumlu ve anla\u015f\u0131labilir bir kullan\u0131ma sahip bir web sitesi, d\u00f6n\u00fc\u015f\u00fcmlerinizi art\u0131rabilmeniz i\u00e7in \u00f6nemlidir.<\/li>\n
  3. Ba\u015fl\u0131k ve A\u00e7\u0131klamalar\u0131 Optimize Edin:<\/strong> Ziyaret\u00e7ilerin dikkatini \u00e7ekebilmek ve istenen eylemin ger\u00e7ekle\u015ftirilebilmesi i\u00e7in ba\u015fl\u0131k ve a\u00e7\u0131klamalar \u00f6neme sahiptir.<\/li>\n
  4. Dikkat \u00c7ekici CTA’lar Ekleyin:<\/strong> Net ve dikkat \u00e7ekici \u00e7a\u011fr\u0131larda bulunmak \u00f6nemlidir. Call to Action – CTA ekleyerek ziyaret\u00e7ilerin istenen eylemi ger\u00e7ekle\u015ftirmesi i\u00e7in aksiyon almalar\u0131n\u0131 sa\u011flay\u0131n.<\/li>\n
  5. Sosyal Kan\u0131tlar Ekleyin:<\/strong> M\u00fc\u015fteri yorumlar\u0131, puanlamalar ve referanslar gibi sosyal kan\u0131tlar ekleyerek i\u015fletmenize kar\u015f\u0131 g\u00fcven olu\u015fturun.<\/li>\n
  6. A\/B Testleri Yap\u0131n:<\/strong> Farkl\u0131 varyasyonlar\u0131 kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in A\/B testleri kullanarak hangi tasar\u0131m\u0131n ya da hangi i\u00e7erik se\u00e7ene\u011finin daha iyi d\u00f6n\u00fc\u015f\u00fcmler sa\u011flad\u0131\u011f\u0131n\u0131 tespit edin.<\/li>\n
  7. Web Site H\u0131z\u0131n\u0131 \u0130yile\u015ftirin:<\/strong> Sayfa y\u00fckleme h\u0131z\u0131, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 etkileyen en kritik bir fakt\u00f6rlerden biridir. H\u0131zl\u0131 y\u00fcklenen sayfalar, ziyaret\u00e7ilerin sitede daha fazla zaman ge\u00e7irmesini te\u015fvik edebilir. Yava\u015f olan web siteleri ziyaret\u00e7ilerini rakiplerine kapt\u0131rabilir. Web sitesi h\u0131z optimizasyonunu test edebilece\u011finiz ara\u00e7lar i\u00e7in bu<\/a> i\u00e7eri\u011fimizi de inceleyebilirsiniz.<\/li>\n
  8. Mobil Uyumunu Sa\u011flay\u0131n:<\/strong> Her cihaza duyarl\u0131 tasar\u0131ma sahip olmal\u0131s\u0131n\u0131z. Mobil cihazlar \u00fczerinden gelen ziyaret\u00e7ilerinize de odaklanarak web sitenizi mobil uyumlu hale getirin.<\/li>\n
  9. M\u00fc\u015fteri Geri Bildirimini De\u011ferlendirin:<\/strong> M\u00fc\u015fterilerin geri bildirimlerini dikkate al\u0131n ve onlardan gelen iyile\u015ftirme talepleri i\u00e7in aksiyon al\u0131n. M\u00fc\u015fteri taleplerini ve ihtiya\u00e7lar\u0131n\u0131 anlamak d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rabilir.<\/li>\n
  10. S\u00fcrekli \u0130zleme ve \u0130yile\u015ftirme:<\/strong> D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu s\u00fcrekli bir s\u00fcre\u00e7tir. \u0130zleme, test etme ve iyile\u015ftirme s\u00fcrecini devam ettirilmesi gerekir.<\/li>\n<\/ol>\n

    Sonu\u00e7<\/h2>\n

    Sonu\u00e7 olarak, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu i\u015fletmenizin dijital varl\u0131klar\u0131n\u0131 daha etkili hale getirerek m\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcmlerini art\u0131rman\u0131za yard\u0131mc\u0131 olur. Web sitesi trafi\u011fini d\u00f6n\u00fc\u015f\u00fcmlere \u00e7evirmek i\u00e7in yukar\u0131daki ad\u0131mlar\u0131 takip ederek, i\u015fletmenizin online ba\u015far\u0131s\u0131n\u0131 art\u0131rabilirsiniz. M\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 takip ederek ve s\u00fcrekli olarak iyile\u015ftirmeler yaparak daha b\u00fcy\u00fck ba\u015far\u0131lara ula\u015fabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Conversion Rate yani D\u00f6n\u00fc\u015f\u00fcm oran\u0131, reklamlar\u0131 g\u00f6ren kullan\u0131c\u0131lar ve i\u015flem yapanlar aras\u0131ndaki oranlama ile bulunan bir de\u011ferdir. Hesaplamas\u0131 k\u0131saca; bir eylemi tamamlayan kullan\u0131c\u0131 say\u0131s\u0131n\u0131n, reklam ile kar\u015f\u0131la\u015fan kullan\u0131c\u0131lar\u0131n toplam kullan\u0131c\u0131 say\u0131s\u0131na b\u00f6l\u00fcn\u00fcp 100 ile \u00e7arp\u0131lmas\u0131yla hesaplan\u0131r. Bu i\u00e7eri\u011fimizde Conversion Rate’in ne oldu\u011fu, nas\u0131l hesapland\u0131\u011f\u0131 ve art\u0131rmak i\u00e7in neler yap\u0131lmas\u0131 gerekti\u011fi hakk\u0131nda detayl\u0131 olarak bilgilendirme yapaca\u011f\u0131z. […]<\/p>\n","protected":false},"author":6,"featured_media":5706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[56],"tags":[],"_links":{"self":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/5702"}],"collection":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/comments?post=5702"}],"version-history":[{"count":5,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/5702\/revisions"}],"predecessor-version":[{"id":5788,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/5702\/revisions\/5788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media\/5706"}],"wp:attachment":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media?parent=5702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/categories?post=5702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/tags?post=5702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}