{"id":5349,"date":"2023-07-28T14:30:07","date_gmt":"2023-07-28T14:30:07","guid":{"rendered":"https:\/\/www.turkticaret.net\/blog\/?p=5349"},"modified":"2023-07-28T14:30:42","modified_gmt":"2023-07-28T14:30:42","slug":"cpm-nedir-nasil-hesaplanir","status":"publish","type":"post","link":"https:\/\/www.turkticaret.net\/blog\/cpm-nedir-nasil-hesaplanir\/","title":{"rendered":"CPM Nedir? Bin G\u00f6sterim Ba\u015f\u0131na Maliyet Nas\u0131l Hesaplan\u0131r?"},"content":{"rendered":"<p>CPM (cost per mille) t\u00fcrk\u00e7e k\u0131saltmas\u0131 ile BGBM, reklam kampanyan\u0131z\u0131n ne kadar ba\u015far\u0131l\u0131 oldu\u011funu, ba\u015flad\u0131\u011f\u0131n\u0131zdan bu yana ilerleme olup olmad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmenize yard\u0131mc\u0131 olan b\u00f6yle bir metriktir. BGBM veya Bin g\u00f6sterim ba\u015f\u0131na maliyet, \u00e7evrimi\u00e7i pazarlama kampanyalar\u0131n\u0131n etkinli\u011fini temsil eden \u00f6nemli bir \u00f6l\u00e7\u00fcmd\u00fcr. Daha d\u00fc\u015f\u00fck bir BGBM, iyi ve optimize edilmi\u015f bir pazarlama kampanyas\u0131n\u0131n g\u00f6stergesidir. &#8216;Mille&#8217; kelimesi Latince&#8217;de bin anlam\u0131na gelir.\u00a0Bu \u00f6l\u00e7\u00fcm, reklam\u0131n\u0131zdaki her bin g\u00f6sterim i\u00e7in maliyeti hesaplaman\u0131za olanak tan\u0131r.\u00a0Her g\u00f6sterim, reklam\u0131n bir kez g\u00f6r\u00fcnmesi olarak say\u0131l\u0131r.\u00a0Reklamveren, BGBM uyguland\u0131\u011f\u0131nda bir reklam\u0131n her bin kez g\u00f6r\u00fcnt\u00fclenmesi i\u00e7in \u00f6deme yapar.<\/p>\n<h2 id=\"benefits-of-cpm\">BGBM&#8217;nin Faydalar\u0131<\/h2>\n<p>A\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere, BGBM&#8217;nin bir i\u015fletmeye fayda sa\u011flayabilece\u011fi \u00e7e\u015fitli yollar\u0131 bulunuyor;<\/p>\n<ul>\n<li><strong>Sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmlerini art\u0131rma<\/strong>\u00a0: Bin g\u00f6r\u00fcnt\u00fcleme ba\u015f\u0131na \u00f6deme yapt\u0131\u011f\u0131n\u0131zda, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 y\u00fcksek olan reklamlar son derece iyi performans g\u00f6sterir.\u00a0Reklamlar\u0131n\u0131za A\/B testi yaparak y\u00fcksek performansl\u0131 g\u00f6rseli se\u00e7erek optimizasyon yapabilirsiniz.<\/li>\n<li><strong>Y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fck<\/strong> : Reklam BGBM&#8217;nizi optimize etmek, markan\u0131z\u0131n de\u011ferini belirleyerek veya geni\u015fleterek \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flar. D\u00fc\u015f\u00fck BGBM maliyet sayesinde daha \u00e7ok g\u00f6sterim alabilirsiniz.<\/li>\n<li><strong>Alakal\u0131 kitlelere tan\u0131t\u0131n<\/strong> : Potansiyel m\u00fc\u015fterilerin s\u0131kl\u0131kla ziyaret etti\u011fi sitelere BGBM reklamlar\u0131n\u0131n yerle\u015ftirilmesi, sat\u0131\u015f ve marka bilinci olu\u015fturma a\u00e7\u0131s\u0131ndan olduk\u00e7a etkilidir. Dolay\u0131s\u0131yla burada g\u00f6rsellerinizin yay\u0131nlanaca\u011f\u0131 URL&#8217;leri do\u011fru se\u00e7melisiniz.<\/li>\n<\/ul>\n<h2 id=\"how-to-calculate-cpm-and-cpm-formula\">CPM Nas\u0131l Hesaplan\u0131r?<\/h2>\n<p>A\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyerek\u00a0BGBM&#8217;yi hesaplayabilirsiniz;<\/p>\n<h3 id=\"establish-your-advertising-budget\">Reklam b\u00fct\u00e7enizi belirleyin<\/h3>\n<p>Reklam kampanyan\u0131z i\u00e7in bir b\u00fct\u00e7e belirlemek ilk ad\u0131md\u0131r. Bu b\u00fct\u00e7e genelde ayl\u0131k olarak belirlenebilir. \u00d6rnek i\u00e7in bunu 30.000 TL olarak belirleyebiliriz.<\/p>\n<h3 id=\"establish-your-target-number-of-impressions\">Hedef g\u00f6sterim say\u0131n\u0131z\u0131 belirleyin<\/h3>\n<p>Sonraki ad\u0131m, kampanyan\u0131zdan olu\u015fturmak istedi\u011finiz g\u00f6sterim say\u0131s\u0131n\u0131 belirlemektir.\u00a0Hedefi 350.000 g\u00f6sterim almak olan bir kampanya olarak d\u00fc\u015f\u00fcnebiliriz.<\/p>\n<h3 id=\"calculate-cpm\">BGBM hesapla<\/h3>\n<p>BGBM, bir kampanyan\u0131n maliyetinin istedi\u011finiz g\u00f6sterim say\u0131s\u0131na b\u00f6l\u00fcnmesi ve bu say\u0131n\u0131n 1.000 ile \u00e7arp\u0131lmas\u0131yla hesaplan\u0131r. Yani; <strong>((30.000 \/ 350.000) x 1000)<\/strong><\/p>\n<p><strong>BGBM = 85<\/strong><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-5355 aligncenter\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2023\/07\/Bin-Gosterim-Basina-Maliyet-Nasil-Hesaplanir-1-300x163.jpg\" alt=\" CPM Nedir Bin Gosterim Basina Maliyet Nasil Hesaplanir 1\" width=\"547\" height=\"297\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2023\/07\/Bin-Gosterim-Basina-Maliyet-Nasil-Hesaplanir-1-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2023\/07\/Bin-Gosterim-Basina-Maliyet-Nasil-Hesaplanir-1-768x417.jpg 768w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2023\/07\/Bin-Gosterim-Basina-Maliyet-Nasil-Hesaplanir-1.jpg 810w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/p>\n<h2 id=\"why-is-cpm-important\">BGBM Neden \u00d6nemlidir?<\/h2>\n<p>BGBM ile \u015funlar\u0131 yapabilirsiniz:<\/p>\n<ul>\n<li>G\u00f6rselleriniz aras\u0131nda A\/B testi yapabilirsiniz.<\/li>\n<li>Farkl\u0131 yay\u0131nc\u0131 web sitelerinin maliyetlerini k\u0131yaslayabilirsiniz.<\/li>\n<li>Yeni pazarlama stratejileri geli\u015ftirebilirsiniz.<\/li>\n<li>\u00d6nceki reklam kampanyalar\u0131n\u0131n etkinli\u011fini ve performans\u0131n\u0131 belirleyebilirsiniz.<\/li>\n<\/ul>\n<h2 id=\"terms-related-to-cpm\">BGBM ile \u0130lgili Terimler<\/h2>\n<p>Reklamverenlerin kampanyalar\u0131n\u0131n performans\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in kulland\u0131klar\u0131 ba\u015fka bir\u00e7ok\u00a0KPI kullan\u0131l\u0131r . Her birine ayr\u0131nt\u0131l\u0131 olarak bakal\u0131m:<\/p>\n<h3 id=\"cpa\">EBM<\/h3>\n<p>\u015eirketler, bir pazarlama kampanyas\u0131 y\u00fcr\u00fctt\u00fcklerinde yeni m\u00fc\u015fteri kazanmak i\u00e7in maliyet \u00fcstlenir; buna edinme ba\u015f\u0131na maliyet yani EBM denir. Edinme ba\u015f\u0131 maliyet kampanyan\u0131n amac\u0131na g\u00f6re hedef belirlemenize yard\u0131mc\u0131 olur. M\u00fc\u015fteri edinme maliyetleri uygulanan fiyatlara, i\u015fletme giderlerine\u00a0ve\u00a0kar marjlar\u0131na g\u00f6re belirlenebilir.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-5356 aligncenter\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2023\/07\/Bin-Gosterim-Basina-Maliyet-Nasil-Hesaplanir-2-300x163.jpg\" alt=\" CPM Nedir Bin Gosterim Basina Maliyet Nasil Hesaplanir 2\" width=\"532\" height=\"289\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2023\/07\/Bin-Gosterim-Basina-Maliyet-Nasil-Hesaplanir-2-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2023\/07\/Bin-Gosterim-Basina-Maliyet-Nasil-Hesaplanir-2-768x417.jpg 768w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2023\/07\/Bin-Gosterim-Basina-Maliyet-Nasil-Hesaplanir-2.jpg 810w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/p>\n<h3 id=\"cpc\">TBM<\/h3>\n<p>T\u0131klama ba\u015f\u0131na maliyet, bir pazarlama kampanyas\u0131 s\u0131ras\u0131nda birisi bir reklama her t\u0131klad\u0131\u011f\u0131nda \u00f6dedi\u011finiz tutard\u0131r.\u00a0T\u0131klama ba\u015f\u0131na maliyet, genelde arama motoru kampanyalar\u0131nda kullan\u0131l\u0131r. CPC&#8217;yi etkileyen birka\u00e7 fakt\u00f6r vard\u0131r.\u00a0Bunlar, ayn\u0131 anahtar kelimeye teklif veren di\u011fer reklamverenlerle s\u0131ralama, kalite puan\u0131 ve maksimum teklifi i\u00e7erir.<\/p>\n<h3 id=\"ctr\">TO<\/h3>\n<p>T\u0131klama oran\u0131 , TO olarak bilinir ve bir reklam\u0131n ka\u00e7 ki\u015fi taraf\u0131ndan g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fcn ka\u00e7 ki\u015finin t\u0131klad\u0131\u011f\u0131na oran\u0131d\u0131r. Ba\u015fka bir ifadeyle, reklam\u0131n\u0131z\u0131 g\u00f6ren t\u00fcm kullan\u0131c\u0131lardan ka\u00e7 ki\u015finin t\u0131klad\u0131\u011f\u0131n\u0131 size s\u00f6yleyen bir orand\u0131r.<\/p>\n<p>Web sitenizin veya\u00a0a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n t\u0131klama oran\u0131,\u00a0pazarlama kampanyan\u0131z\u0131n ba\u015far\u0131l\u0131 olup olmad\u0131\u011f\u0131n\u0131 belirlemenize yard\u0131mc\u0131 olur.\u00a0T\u0131klama oran\u0131 ne kadar y\u00fcksek olursa, insanlar\u0131n reklam\u0131n\u0131z\u0131 alakal\u0131 bulma olas\u0131l\u0131\u011f\u0131 o kadar y\u00fcksekken, TO ne kadar d\u00fc\u015f\u00fckse, reklam\u0131n\u0131z o kadar az alakal\u0131 kabul edilir.\u00a0Sekt\u00f6r\u00fcn\u00fcze, anahtar kelimelerinize ve y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz kampanyaya ba\u011fl\u0131 olarak farkl\u0131 TO&#8217;lara sahip olacaks\u0131n\u0131z.\u00a0Bu nedenle, iyi bir TO iletmek i\u00e7in tan\u0131mlanm\u0131\u015f bir kural yoktur.<\/p>\n<h3 id=\"ppc\">PPC<\/h3>\n<p>PPC, t\u0131klama ba\u015f\u0131na \u00f6demenin k\u0131saltmas\u0131d\u0131r.\u00a0Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi, PPC, reklamverenin, kullan\u0131c\u0131lar reklamlar\u0131n\u0131 her t\u0131klad\u0131\u011f\u0131nda bir \u00fccret \u00f6dedi\u011fi bir model \u00fczerinde \u00e7al\u0131\u015f\u0131r.\u00a0Ziyaret\u00e7iler organik olarak kazan\u0131lmaz, ancak reklamverenler sitelerine ziyaret\u00e7i gelmesi i\u00e7in \u00f6deme yapar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CPM (cost per mille) t\u00fcrk\u00e7e k\u0131saltmas\u0131 ile BGBM, reklam kampanyan\u0131z\u0131n ne kadar ba\u015far\u0131l\u0131 oldu\u011funu, ba\u015flad\u0131\u011f\u0131n\u0131zdan bu yana ilerleme olup olmad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmenize yard\u0131mc\u0131 olan b\u00f6yle bir metriktir. BGBM veya Bin g\u00f6sterim ba\u015f\u0131na maliyet, \u00e7evrimi\u00e7i pazarlama kampanyalar\u0131n\u0131n etkinli\u011fini temsil eden \u00f6nemli bir \u00f6l\u00e7\u00fcmd\u00fcr. Daha d\u00fc\u015f\u00fck bir BGBM, iyi ve optimize edilmi\u015f bir pazarlama kampanyas\u0131n\u0131n g\u00f6stergesidir. &#8216;Mille&#8217; kelimesi [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[56],"tags":[],"_links":{"self":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/5349"}],"collection":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/comments?post=5349"}],"version-history":[{"count":2,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/5349\/revisions"}],"predecessor-version":[{"id":5358,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/5349\/revisions\/5358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media\/5354"}],"wp:attachment":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media?parent=5349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/categories?post=5349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/tags?post=5349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}