{"id":4406,"date":"2022-11-09T13:54:41","date_gmt":"2022-11-09T13:54:41","guid":{"rendered":"https:\/\/www.turkticaret.net\/blog\/?p=4406"},"modified":"2026-05-18T15:45:42","modified_gmt":"2026-05-18T12:45:42","slug":"google-goruntulu-reklam-icin-ipuclari","status":"publish","type":"post","link":"https:\/\/www.turkticaret.net\/blog\/google-goruntulu-reklam-icin-ipuclari\/","title":{"rendered":"Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam \u0130\u00e7in \u0130pu\u00e7lar\u0131"},"content":{"rendered":"

Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam modeli \u00f6zellikle markan\u0131z\u0131n bilinirli\u011fini art\u0131rmakta b\u00fcy\u00fck rol oynar.<\/p>\n

Sekt\u00f6r ara\u015ft\u0131rmalar\u0131, t\u00fcketicilerin %27’sinin g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar\u0131<\/strong>n\u0131 g\u00f6rd\u00fckten sonra o i\u015fletmenin aramas\u0131n\u0131 yapt\u0131\u011f\u0131n\u0131 ve %59’luk bir d\u00f6n\u00fc\u015f\u00fcm art\u0131\u015f\u0131 oldu\u011funu g\u00f6stermi\u015ftir. Tabii ki bu oran g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar\u0131n\u0131z\u0131 optimize edebilmeniz ve uygun g\u00f6rseller kullanman\u0131z ve hatta sekt\u00f6r\u00fcn\u00fcze g\u00f6re de\u011fi\u015fiklik g\u00f6sterebilmektedir.<\/p>\n

G\u00f6r\u00fcnt\u00fcl\u00fc Reklam Nedir?<\/h2>\n

G\u00f6r\u00fcnt\u00fcl\u00fc reklam,<\/strong> bloglarda bir makale okurken, YouTube’da bir video izlerken\u00a0veya bir mobil uygulama kullan\u0131rken\u00a0g\u00f6rd\u00fc\u011f\u00fcn\u00fcz g\u00f6rsel tabanl\u0131 reklamlard\u0131r.<\/p>\n

Google g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar\u0131, Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131’na\u00a0(GDN)\u00a0ait web sitelerinde ve uygulamalarda g\u00f6sterim al\u0131r. Markan\u0131z\u0131 milyonlarca ilgili t\u00fcketiciye tan\u0131tma g\u00fcc\u00fcn\u00fcz var.\u00a0Burada \u00f6nemli olan markan\u0131z\u0131 ilgisiz t\u00fcketici yerine sizin \u00fcr\u00fcnlerinizle ilgilenecek do\u011fru t\u00fcketiciye g\u00f6stermektir.<\/p>\n

\"Google<\/p>\n

G\u00f6r\u00fcnt\u00fcl\u00fc Reklamc\u0131l\u0131\u011f\u0131n \u00d6nemi<\/h2>\n

Genelde i\u015fletmeler g\u00f6r\u00fcnt\u00fcl\u00fc reklamlardan ilerlemek yerine arama a\u011f\u0131n\u0131 tercih ederler. \u00c7\u00fcnk\u00fc arama a\u011f\u0131 reklamlar\u0131n\u0131n performans\u0131 daha y\u00fcksektir. Bu iki kampanyan\u0131n birbirleri ile ba\u011fda\u015f\u0131k oldu\u011funu atlamamak gerekir. Yani sizin yapaca\u011f\u0131n\u0131z t\u00fcm g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar asl\u0131nda arama a\u011f\u0131 kampanyan\u0131z\u0131 destekleyecek niteliktedir. T\u00fcm bu reklamlar\u0131 kurgularken yeni trendlere<\/a> g\u00f6z atmay\u0131 unutmay\u0131n.<\/p>\n

Markan\u0131z\u0131 farkl\u0131la\u015ft\u0131r\u0131n<\/strong><\/p>\n

Siz ve rakipleriniz m\u00fc\u015fterilerinizden ayn\u0131 beklenti i\u00e7erisindeyseniz ve sundu\u011funuz \u00fcr\u00fcnler ayn\u0131ysa, i\u015finizi di\u011ferlerinden ay\u0131rman\u0131n yollar\u0131n\u0131 bulmal\u0131s\u0131n\u0131z.\u00a0Bu fiyat olabilir, hediye olabilir ya da t\u00fcketicinin ilgisini \u00e7ekebilecek kampanyalar.<\/p>\n

Marka bilinirli\u011fi olu\u015fturun<\/strong><\/p>\n

G\u00f6r\u00fcnt\u00fcl\u00fc reklamc\u0131l\u0131\u011f\u0131n size sa\u011flayaca\u011f\u0131 en b\u00fcy\u00fck fayda\u00a0, marka bilinirli\u011fidir.\u00a0Dijital sekt\u00f6rde bir\u00e7ok firma ayn\u0131 \u00fcr\u00fcn ve hizmet konusunda birbirleri ile rekabet i\u00e7erisindedir. Burada sizi bir puan \u00f6ne ge\u00e7irecek olan \u015fey marka ad\u0131n\u0131z\u0131n bilinirli\u011fidir. T\u00fcketiciler genelde g\u00fcvendi\u011fi markalardan al\u0131\u015fveri\u015f yapmay\u0131 tercih eder.<\/p>\n

Di\u011fer reklamlar\u0131n\u0131z\u0131n performans\u0131n\u0131 iyile\u015ftirin<\/strong><\/p>\n

\u00c7o\u011fu potansiyel m\u00fc\u015fteri hemen m\u00fc\u015fteriniz olmaz.\u00a0Reklam\u0131n\u0131z\u0131 t\u0131klasalar bile, herhangi bir i\u015flem yapmadan web sitenizden ayr\u0131labilirler. Fiyat ara\u015ft\u0131rmas\u0131 yap\u0131yor olabilir, \u00fcr\u00fcn ara\u015ft\u0131r\u0131yor olabilir ya da hen\u00fcz karar vermemi\u015ftir. Yeniden hedefleme g\u00f6r\u00fcnt\u00fcl\u00fc reklamlarla, web sitenize gelmi\u015f kullan\u0131c\u0131lar\u0131 tekrar hedefleyebilirsiniz. Hatta daha spesifik kampanyalar olu\u015fturabilirsiniz. Nas\u0131l m\u0131?<\/p>\n

\u00d6rne\u011fin; satt\u0131\u011f\u0131n\u0131z bir \u00fcr\u00fcn sayfas\u0131na gelen kullan\u0131c\u0131 datas\u0131n\u0131 piksel ile birlikte google ads hesab\u0131n\u0131zda toplayarak, bu kullan\u0131c\u0131lara o \u00fcr\u00fcnden olu\u015fan bir g\u00f6rsel ile yeniden hedefleme kampanyas\u0131 g\u00f6sterebilirsiniz. Hen\u00fcz sat\u0131n almam\u0131\u015f kullan\u0131c\u0131 markan\u0131z\u0131 tekrar g\u00f6rd\u00fc\u011f\u00fcnde sizinle etkile\u015fime girerek, al\u0131m yapabilir.<\/p>\n

Bir ara\u015ft\u0131rmada, g\u00f6r\u00fcnt\u00fcl\u00fc reklamlarla yeniden hedefleme, bir i\u015fletmenin markayla ilgili arama sorgular\u0131n\u0131 % 1,046 oran\u0131nda art\u0131rd\u0131\u011f\u0131 yazmaktad\u0131r.<\/p>\n

\"Google<\/p>\n

Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam Boyutlar\u0131<\/h2>\n

Uyman\u0131z gereken 12 yayg\u0131n\u00a0g\u00f6r\u00fcnt\u00fcl\u00fc reklam boyutu\u00a0\u015funlard\u0131r :<\/p>\n

Mobil: 300\u00d7200, 300\u00d750, 300\u00d7100<\/p>\n

Masa\u00fcst\u00fc: 300\u00d7250, 336\u00d7280, 728\u00d790, 300\u00d7600, 160\u00d7600, 970\u00d790, 468\u00d760<\/p>\n

Her ikisi: 250\u00d7250, 200\u00d7200
\nGoogle G\u00f6r\u00fcnt\u00fcl\u00fc Reklam Maliyetleri<\/p>\n

Google arama a\u011f\u0131<\/a> gibi, Google g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 da\u00a0canl\u0131 bir a\u00e7\u0131k art\u0131rma sisteminde\u00a0\u00e7al\u0131\u015f\u0131r.\u00a0Google, maksimum TBM teklifinizi ve Kalite Puan\u0131n\u0131z\u0131\u00a0baz alarak hesaplad\u0131\u011f\u0131 Reklam S\u0131ralaman\u0131za g\u00f6re reklam konumunuzu ve t\u0131klama ba\u015f\u0131na maliyeti belirler.<\/p>\n

G\u00fcnl\u00fck b\u00fct\u00e7elerini kendinizi belirleyebilirsiniz. B\u00fct\u00e7eleri belirlerken arka tarafta bir dolar kurunun \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve b\u00fct\u00e7enizin TL olarak verseniz bile dolar olarak i\u015fleme al\u0131naca\u011f\u0131n\u0131 unutmay\u0131n\u0131z. Yani g\u00fcnl\u00fck b\u00fct\u00e7eyi 50 TL verdi\u011finizde asl\u0131nda 2,5$\u2019l\u0131k bir b\u00fct\u00e7e belirledi\u011finizi atlamaman\u0131z gerekir. Bu nedenle b\u00fct\u00e7elerinizi dolar baz\u0131nda de\u011ferlendirmeye \u00e7al\u0131\u015f\u0131n.<\/p>\n

\u0130\u00e7eri\u011fe Dayal\u0131 Hedefleme<\/h3>\n

\u0130\u00e7eri\u011fe dayal\u0131 g\u00f6r\u00fcnt\u00fcl\u00fc reklam hedeflemede \u00fc\u00e7 se\u00e7ene\u011finiz vard\u0131r:<\/p>\n

Konu:\u00a0Reklamlar\u0131n\u0131z\u0131 belirli konulara giren sitelerde yay\u0131nlayabilirsiniz.\u00a0\u00d6rne\u011fin, kozmetik \u00fcr\u00fcn\u00fc ile bir reklam seti olu\u015fturdunuz, “kad\u0131n” ve “makyaj yapmak” gibi konular\u0131 hedefleyebilirsiniz.<\/p>\n

Anahtar Kelime:\u00a0Reklamlar\u0131n\u0131z\u0131 belirli anahtar kelimelerle alakal\u0131 sitelerde yay\u0131nlayabilirsiniz. Bu anahtar kelime arama anahtar kelime ile kar\u0131\u015ft\u0131r\u0131lmamal\u0131d\u0131r. Bu web sitelerinde ge\u00e7en anahtar kelimeleri hedeflemektir.<\/p>\n

Yerle\u015fim Yeri: Belirli web sayfalar\u0131n\u0131, videolar\u0131 veya uygulamalar\u0131 hedefleyebilirsiniz. \u00d6rne\u011fin kozmetik alan\u0131n\u0131 hedefliyorsunuz. Youtube\u2019da makyaj videolar\u0131, kozmetik \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131 gibi videolar\u0131 hedefleyerek bu videolarda reklamlar\u0131n\u0131z\u0131 g\u00f6sterebilirsiniz.\u00a0 Ayn\u0131 zamanda Youtube reklamlar\u0131n\u0131z\u0131n performans\u0131n\u0131<\/a> analiz edebilirsiniz.<\/p>\n

Demografik:\u00a0Reklamlar\u0131n\u0131z\u0131 ya\u015f, cinsiyet ve ebeveynlik durumuna g\u00f6re yay\u0131nlayabilirsiniz. Cinsiyet ayr\u0131m\u0131 \u00e7ok ni\u015f bir sekt\u00f6r de\u011filse \u00f6nerilmemektedir.<\/p>\n

Kitle:\u00a0Reklamlar\u0131n\u0131z\u0131 ilgi alanlar\u0131na ve davran\u0131\u015flara g\u00f6re sunabilirsiniz.<\/p>\n

\u00d6zel hedef kitleler: Kendi\u00a0\u00f6zel hedef kitlelerinizi\u00a0olu\u015fturarak onlar\u0131 hedefleyebilirsiniz.<\/p>\n

Hari\u00e7 tutulan kitleler:\u00a0Google Ads, markan\u0131z\u0131 alakas\u0131z veya uygunsuz i\u00e7erikten uzakla\u015ft\u0131rabilmeniz i\u00e7in belirli konular\u0131 hari\u00e7 tutman\u0131z\u0131 da sa\u011fl\u0131yor.\u00a0\u00d6rne\u011fin, tatl\u0131 \u00fcr\u00fcnlerinin reklam\u0131n\u0131 yap\u0131yorsan\u0131z, kilo verme, diyet veya sa\u011fl\u0131kl\u0131 beslenmeyle ilgili web sitelerini hari\u00e7 tutabilirsiniz.<\/p>\n

\"Google<\/p>\n

Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam Kampanyas\u0131 Nas\u0131l Kurulur?<\/h2>\n

Google Ads hesab\u0131n\u0131za gidin ve “Yeni kampanya”y\u0131 t\u0131klay\u0131n.\u00a0Kampanya hedefiniz soruldu\u011funda, “Hedef k\u0131lavuzu olmadan bir kampanya olu\u015fturun”u se\u00e7in ve “G\u00f6r\u00fcnt\u00fcle”yi se\u00e7in.<\/p>\n

    \n
  1. Web sitenizin url\u2019ini girin.<\/li>\n
  2. Kampanyan\u0131za bir isim verin<\/li>\n
  3. Yer hedeflemenizi ve dilinizi se\u00e7in<\/li>\n
  4. B\u00fct\u00e7enizi ve teklif stratejinizi belirleyin<\/li>\n
  5. Hedefleme parametrelerinizi belirleyin<\/li>\n
  6. G\u00f6rsellerinizi y\u00fckleyin<\/li>\n<\/ol>\n

    D\u00f6n\u00fc\u015f\u00fcmlerinizi art\u0131rma stratejileriniz<\/a> i\u00e7in yazd\u0131\u011f\u0131m\u0131z di\u011fer makalemize g\u00f6z at\u0131n ve reklamlar\u0131n\u0131z\u0131 optimize edin. Google reklam hakk\u0131nda daha fazla bilgi almak i\u00e7in hizmetlerimize g\u00f6z atabilirsiniz.<\/p>\n

    \n","protected":false},"excerpt":{"rendered":"

    Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam modeli \u00f6zellikle markan\u0131z\u0131n bilinirli\u011fini art\u0131rmakta b\u00fcy\u00fck rol oynar. Sekt\u00f6r ara\u015ft\u0131rmalar\u0131, t\u00fcketicilerin %27’sinin g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar\u0131n\u0131 g\u00f6rd\u00fckten sonra o i\u015fletmenin aramas\u0131n\u0131 yapt\u0131\u011f\u0131n\u0131 ve %59’luk bir d\u00f6n\u00fc\u015f\u00fcm art\u0131\u015f\u0131 oldu\u011funu g\u00f6stermi\u015ftir. Tabii ki bu oran g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar\u0131n\u0131z\u0131 optimize edebilmeniz ve uygun g\u00f6rseller kullanman\u0131z ve hatta sekt\u00f6r\u00fcn\u00fcze g\u00f6re de\u011fi\u015fiklik g\u00f6sterebilmektedir. G\u00f6r\u00fcnt\u00fcl\u00fc Reklam Nedir? G\u00f6r\u00fcnt\u00fcl\u00fc reklam, bloglarda bir […]<\/p>\n","protected":false},"author":3,"featured_media":4410,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[56],"tags":[],"_links":{"self":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/4406"}],"collection":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/comments?post=4406"}],"version-history":[{"count":2,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/4406\/revisions"}],"predecessor-version":[{"id":8604,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/4406\/revisions\/8604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media\/4410"}],"wp:attachment":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media?parent=4406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/categories?post=4406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/tags?post=4406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}