{"id":4291,"date":"2022-10-19T14:34:25","date_gmt":"2022-10-19T14:34:25","guid":{"rendered":"https:\/\/www.turkticaret.net\/blog\/?p=4291"},"modified":"2022-10-19T14:34:25","modified_gmt":"2022-10-19T14:34:25","slug":"mobil-uygulama-seo-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.turkticaret.net\/blog\/mobil-uygulama-seo-nasil-yapilir\/","title":{"rendered":"Mobil Uygulama SEO Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"

Mobil uygulama SEO, insanlar\u0131n nas\u0131l ve ne arad\u0131\u011f\u0131n\u0131 bilerek, bir arama sonu\u00e7lar\u0131 sayfas\u0131nda daha \u00fcst s\u0131ralarda yer almak i\u00e7in App Store veya Google Play uygulamalar\u0131n\u0131z\u0131 optimize etmektir.<\/span><\/p>\n

Sayfa i\u00e7i SEO<\/span> olarak bilinen meta verileri ve ba\u015fl\u0131klar\u0131 iyile\u015ftirerek web sitenizdeki i\u00e7eri\u011fi optimize etmede oldu\u011fu gibi,\u00a0arama motorlar\u0131 taraf\u0131ndan dizine eklendi\u011finden emin olmak i\u00e7in mobil uygulaman\u0131z\u0131n i\u00e7eri\u011fini d\u00fczenleyebilirsiniz. Google ,\u00a0birka\u00e7 y\u0131l \u00f6nce mobil \u00f6ncelikli bir algoritmaya\u00a0<\/span>odaklanmas\u0131n\u0131 art\u0131rd\u0131. <\/span>Google, yaln\u0131zca insanlar\u0131 mobil uyumlu sitelere y\u00f6nlendirmekle kalmaz, ayn\u0131 zamanda arama motoru sonu\u00e7 sayfas\u0131n\u0131n (SERP) en \u00fcst\u00fcnde, insanlar\u0131n arama terimleriyle ilgili \u00f6nerilen uygulamalar sunar.<\/span><\/p>\n

Organik Marka Ad\u0131 Arama<\/h2>\n

Kullan\u0131c\u0131, markan\u0131z\u0131 arad\u0131\u011f\u0131nda uygulama listenizin bir snippet’i g\u00f6r\u00fcn\u00fcr. Uygulamay\u0131 do\u011frudan SERP’den y\u00fckleme yetene\u011fi de vard\u0131r.\u00a0Bu, kullan\u0131c\u0131lar\u0131 do\u011frudan bir Apple\u00a0<\/span>App Store ve ya<\/span>\u00a0<\/span>Google Play App Store’a y\u00f6nlendirir.\u00a0<\/span><\/p>\n

App Store Optimizasyonu (ASO)<\/span><\/h2>\n

Uygulama ma\u011fazas\u0131 optimizasyonu veya ASO olarak bilinen bir uygulama ma\u011fazas\u0131nda ilgili terimler arand\u0131\u011f\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rmak i\u00e7in uygulaman\u0131z\u0131 optimize edebilirsiniz. Uygulaman\u0131z\u0131n ASO’sunu geli\u015ftirerek uygulaman\u0131z, uygulama ma\u011fazas\u0131 arama sonu\u00e7lar\u0131nda daha yukar\u0131da g\u00f6r\u00fcnebilir ve bunun sonucunda daha fazla y\u00fckleme elde edebilir.<\/span><\/p>\n

Duyarl\u0131 ve mobil uyumlu web siteleri ve uygulamalar firmalar i\u00e7in art\u0131k zorunluluk haline geldi.\u00a0<\/span><\/p>\n

\"Mobil<\/p>\n

 <\/p>\n

Bir uygulamay\u0131 SEO ve ASO i\u00e7in nas\u0131l optimize edersiniz?<\/span><\/h2>\n

Mobil uygulama SEO ve ASO’su i\u00e7in dikkat etmeniz gereken baz\u0131 fakt\u00f6rler vard\u0131r.<\/span><\/p>\n

Uygulama Ba\u015fl\u0131\u011f\u0131\u00a0<\/span><\/h3>\n

Uygulama ba\u015fl\u0131\u011f\u0131n\u0131z, en fazla arama trafi\u011fine sahip anahtar kelimeyi i\u00e7ermelidir.\u00a0Ba\u015fl\u0131\u011f\u0131n\u0131z i\u00e7in bir anahtar kelime belirlemeden \u00f6nce kapsaml\u0131 bir anahtar kelime ara\u015ft\u0131rmas\u0131 yapmak \u00e7ok \u00f6nemlidir. Uygulaman\u0131z g\u00f6r\u00fcn\u00fcrl\u00fck ve derecelendirme kazanmaya ba\u015flad\u0131k\u00e7a bilinirli\u011finiz artacakt\u0131r.\u00a0<\/span><\/p>\n

Apple ,\u00a0uygulama ba\u015fl\u0131\u011f\u0131n\u0131z\u0131n en fazla 30 karakter i\u00e7erebilece\u011fini ve uygulaman\u0131z\u0131n fiyat\u0131, \u015fartlar\u0131 veya a\u00e7\u0131klamas\u0131 hakk\u0131nda bilgi i\u00e7ermemesi gerekir.<\/span><\/p>\n

Uygulama Anahtar Kelimeleri\u00a0<\/span><\/h3>\n
    \n
  • Uygulaman\u0131zla en alakal\u0131 anahtar kelimeler nelerdir?\u00a0<\/span><\/li>\n
  • Hedef kullan\u0131c\u0131lar\u0131n\u0131z taraf\u0131ndan yayg\u0131n olarak hangi anahtar kelimeler kullan\u0131l\u0131yor?\u00a0<\/span><\/li>\n
  • Uygulama rakipleriniz hangi anahtar kelimeleri kullan\u0131yor?\u00a0<\/span><\/li>\n<\/ul>\n

    Do\u011fru olanlar\u0131 hedefledi\u011finizden ve hedef kullan\u0131c\u0131lar\u0131n\u0131z\u0131n arama yapt\u0131\u011f\u0131 anahtar kelimelerin ba\u015f\u0131nda kald\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in anahtar kelimeleri d\u00fczenli olarak ara\u015ft\u0131r\u0131n ve g\u00f6zden ge\u00e7irin.\u00a0<\/span><\/p>\n

    Uygulama alt ba\u015fl\u0131\u011f\u0131\u00a0<\/span><\/h3>\n

    Uygulaman\u0131z\u0131n alt ba\u015fl\u0131\u011f\u0131, uygulaman\u0131z\u0131 daha fazla a\u00e7\u0131klamak i\u00e7in size 30 karakter daha verir;\u00a0ba\u015fl\u0131\u011f\u0131n\u0131zda sahip olamayaca\u011f\u0131n\u0131z di\u011fer birincil anahtar kelimeleri bu k\u0131s\u0131mda ge\u00e7irebilirsiniz.<\/span><\/p>\n

    \"Mobil<\/p>\n

    Uygulama A\u00e7\u0131klamas\u0131\u00a0<\/span><\/h3>\n

    Uygulama a\u00e7\u0131klaman\u0131z \u00f6nemlidir. Kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmeli ve uygulaman\u0131z hakk\u0131nda daha fazla bilgi edinmelerini sa\u011flamal\u0131s\u0131n\u0131z.<\/span><\/p>\n

      \n
    • Uygulaman\u0131z\u0131n insanlar i\u00e7in \u00e7\u00f6zd\u00fc\u011f\u00fc sorunu a\u00e7\u0131klay\u0131n.<\/span><\/li>\n
    • Sade bir dil kullan\u0131n.\u00a0<\/span><\/li>\n
    • K\u0131sa c\u00fcmleler kullan\u0131n.<\/span><\/li>\n
    • Temel \u00f6zellikleri a\u00e7\u0131klamak i\u00e7in maddeleme kullan\u0131n.\u00a0<\/span><\/li>\n
    • \u00d6demeler, abonelik bilgileri ve veri payla\u015f\u0131m\u0131 konusunda \u015feffaf olun.\u00a0<\/span><\/li>\n<\/ul>\n

      Ayr\u0131ca\u00a0, hedef kullan\u0131c\u0131lar\u0131n\u0131zda neyin etki uyand\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in uygulama a\u00e7\u0131klaman\u0131zda\u00a0 <\/span>A\/B testi yapman\u0131z\u0131 \u00f6neririz.<\/span><\/p>\n

      Meta Verilerini G\u00fcncel Tutun<\/span><\/h3>\n

      Apple ,\u00a0meta verilerinizi do\u011fru ve g\u00fcncel tutman\u0131z gerekti\u011fini\u00a0<\/span>s\u00f6yl\u00fcyor. <\/span>Uygulaman\u0131z\u0131n yeni s\u00fcr\u00fcmleri herhangi bir ekran g\u00f6r\u00fcnt\u00fcn\u00fcz\u00fcn eski kalmas\u0131na neden oluyorsa, uygulaman\u0131z\u0131n temel deneyimini yans\u0131tan yeni ve alakal\u0131 ekran g\u00f6r\u00fcnt\u00fcleri y\u00fckleyin.<\/span><\/p>\n

      Uygulama Derecelendirmeleri ve \u0130ncelemeler<\/span><\/h3>\n

      \u0130yi puan alan uygulamalar, arama motorlar\u0131nda ve uygulama ma\u011fazalar\u0131nda daha \u00fcst s\u0131ralarda yer al\u0131r.\u00a0Ayr\u0131ca d\u00f6n\u00fc\u015f\u00fcmleri art\u0131r\u0131rlar. Bu neden uygulaman\u0131z\u0131n iyi bir kullan\u0131c\u0131 deneyimi sundu\u011fundan emin olun.<\/span><\/p>\n

      Olumsuz yorumlara yan\u0131t vermek ve bunu hemen yapmak da iyi bir uygulamad\u0131r. Kullan\u0131c\u0131lara, kullan\u0131c\u0131 deneyimine dayal\u0131 iyile\u015ftirmeler yapmaya \u00f6nem verdi\u011finizi g\u00f6sterin.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      Mobil uygulama SEO, insanlar\u0131n nas\u0131l ve ne arad\u0131\u011f\u0131n\u0131 bilerek, bir arama sonu\u00e7lar\u0131 sayfas\u0131nda daha \u00fcst s\u0131ralarda yer almak i\u00e7in App Store veya Google Play uygulamalar\u0131n\u0131z\u0131 optimize etmektir. Sayfa i\u00e7i SEO olarak bilinen meta verileri ve ba\u015fl\u0131klar\u0131 iyile\u015ftirerek web sitenizdeki i\u00e7eri\u011fi optimize etmede oldu\u011fu gibi,\u00a0arama motorlar\u0131 taraf\u0131ndan dizine eklendi\u011finden emin olmak i\u00e7in mobil uygulaman\u0131z\u0131n i\u00e7eri\u011fini d\u00fczenleyebilirsiniz. […]<\/p>\n","protected":false},"author":3,"featured_media":4300,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,55],"tags":[],"_links":{"self":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/4291"}],"collection":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/comments?post=4291"}],"version-history":[{"count":1,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/4291\/revisions"}],"predecessor-version":[{"id":4303,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/4291\/revisions\/4303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media\/4300"}],"wp:attachment":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media?parent=4291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/categories?post=4291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/tags?post=4291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}