{"id":2823,"date":"2021-06-03T08:32:11","date_gmt":"2021-06-03T08:32:11","guid":{"rendered":"https:\/\/www.turkticaret.net\/blog\/?p=2823"},"modified":"2025-01-07T08:57:10","modified_gmt":"2025-01-07T08:57:10","slug":"google-ads-nedir-nasil-calisir","status":"publish","type":"post","link":"https:\/\/www.turkticaret.net\/blog\/google-ads-nedir-nasil-calisir\/","title":{"rendered":"Google Ads Nedir, Nas\u0131l \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"<p><a href=\"https:\/\/ads.google.com\/intl\/tr_tr\/home\/?subid=tr-tr-ha-aw-sk-c-bau!o3~EAIaIQobChMI5cf8_O748AIVx-FRCh2WbAsfEAAYASAAEgJvxfD_BwE~123607182124~kwd-94527731~12989905574~459892779788&amp;utm_source=aw&amp;utm_medium=ha&amp;utm_campaign=tr-tr-ha-aw-sk-c-bau!o3~EAIaIQobChMI5cf8_O748AIVx-FRCh2WbAsfEAAYASAAEgJvxfD_BwE~123607182124~kwd-94527731~12989905574~459892779788&amp;gclid=EAIaIQobChMI5cf8_O748AIVx-FRCh2WbAsfEAAYASAAEgJvxfD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>\u00a0 (eski ad\u0131 ile <strong>Google Adwords<\/strong>) \u00fcr\u00fcnlerinizin veya hizmetinizin arama motorunda alakal\u0131 anahtar kelimeler ile arat\u0131ld\u0131\u011f\u0131nda hedef kullan\u0131c\u0131ya ula\u015f\u0131lmas\u0131n\u0131 sa\u011flayan bir <strong>\u00e7evrimi\u00e7i reklam<\/strong> sistemidir. Farkl\u0131 reklam ve kampanya t\u00fcrlerinde size s\u0131n\u0131rs\u0131z reklam arac\u0131 sunar. \u0130\u015fletmenizin bilinirli\u011fini artt\u0131rmak i\u00e7in, web sitenize trafik \u00e7ekmek i\u00e7in kullanabilece\u011finiz en iyi \u00e7evrimi\u00e7i reklam ara\u00e7lar\u0131ndan biri Google Ads\u2019dir.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-2838 aligncenter\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-1-1.jpg\" alt=\"Google Ads Nedir Nas\u0131l \u00c7al\u0131\u015f\u0131r 1\" width=\"810\" height=\"440\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-1-1.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-1-1-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-1-1-768x417.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h2>Neden Google Ads?<\/h2>\n<p>&#8211;<strong>\u00d6l\u00e7\u00fcmlenebilir:<\/strong> Reklamlar\u0131n\u0131z\u0131n size sa\u011flad\u0131\u011f\u0131 t\u00fcm d\u00f6n\u00fc\u015f\u00fcmleri takip edebilece\u011finiz bir sistem Google Ads&#8217;de mevcuttur.<\/p>\n<p>&#8211;<strong>Hedeflenebilir:<\/strong> Google Ads&#8217;de istedi\u011finiz lokasyona reklamlar\u0131n\u0131z\u0131 kolayl\u0131kla hedefleyebilir ve aktif edebilirsiniz.<\/p>\n<p>&#8211;<strong>Zamanlanabilir:<\/strong> Google Ads&#8217;de reklamlar\u0131n\u0131z\u0131n zaman planlamas\u0131 tamamen sizlere aittir. Diledi\u011finiz saatte reklamlar\u0131n\u0131z\u0131 etkin edip diledi\u011finiz saatte duraklatabilirsiniz.<\/p>\n<p><strong>-Esnek b\u00fct\u00e7e ile \u00e7al\u0131\u015f\u0131labilir:<\/strong> B\u00fct\u00e7e d\u00fczenlemesi kampanya planlaman\u0131za g\u00f6re optimize edebilirsiniz ve diledi\u011finiz b\u00fct\u00e7elerde reklam \u00e7\u0131kabilirsiniz.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-2839 aligncenter\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-2.jpg\" alt=\"Google Ads Nedir Nas\u0131l \u00c7al\u0131\u015f\u0131r 2\" width=\"810\" height=\"440\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-2.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-2-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-2-768x417.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h2>Google Ads Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h2>\n<p>Google Ads t\u0131klama ba\u015f\u0131 maliyet mod\u00fcl\u00fcnde \u00e7al\u0131\u015f\u0131r. Reklamveren verece\u011fi reklam i\u00e7in anahtar kelimeler belirler ve bu anahtar kelimelerin her birine bir maliyet ekler. Reklamverenin verdi\u011fi anahtar kelimeler ile arama motorunda arama yapan kullan\u0131c\u0131ya reklamlar\u0131n\u0131z g\u00f6sterilir. Peki Google Ads \u00fczerinde nas\u0131l bir reklam \u00e7\u0131kar\u0131m diye d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z size 4 ad\u0131mda anlatal\u0131m.<\/p>\n<ol>\n<li><strong>Konum:<\/strong> Reklam\u0131n\u0131z\u0131n nerelerde, hangi lokasyonlarda \u00e7\u0131kmas\u0131n\u0131 istedi\u011finizi belirleyebilirsiniz.<\/li>\n<li><strong>Kampanya Kurulumu:<\/strong> Reklam\u0131n\u0131z i\u00e7in bir kampanya olu\u015fturdu\u011funuzda, burada dikkat edilmesi gereken husus i\u015fletmenize uygun bir reklam kampanyas\u0131 olu\u015fturmakt\u0131r.<\/li>\n<li><strong>Anahtar Kelime:<\/strong> \u00dcr\u00fcn veya hizmetinizle alakal\u0131 anahtar kelimeleri belirleyip kampanyan\u0131za ekleyebilirsiniz.<\/li>\n<li><strong>B\u00fct\u00e7e:<\/strong> Anahtar kelimeleriniz i\u00e7in t\u0131klama ba\u015f\u0131 maliyetleri ve kampanyan\u0131z i\u00e7inde bir g\u00fcnl\u00fck b\u00fct\u00e7e belirleyebilirsiniz.<\/li>\n<\/ol>\n<p>Google Ads&#8217;de\u00a0 reklam verdi\u011finizde ilk reklam alanlar\u0131nda yerinizi alman\u0131z \u00f6nemlidir. Sizlerle ayn\u0131 \u00fcr\u00fcn veya hizmeti veren rakiplerinizde Google Ads&#8217;de varl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fcklerini, bir rekabet halinde olundu\u011funu reklam s\u0131ralamalar\u0131nda g\u00f6receksiniz. Peki rakiplerinizden daha \u00fcst s\u0131ralarda yer al\u0131p orda varl\u0131\u011f\u0131n\u0131z\u0131 s\u00fcrd\u00fcrmeniz i\u00e7in reklamlar\u0131n\u0131zda nas\u0131l d\u00fczenlemeler yapman\u0131z gerekiyor?<\/p>\n<p><strong>-En y\u00fcksek teklif:<\/strong> Google Ads <strong>t\u0131klama ba\u015f\u0131 maliyet<\/strong> ile \u00e7al\u0131\u015f\u0131r ve sizler bu t\u0131klama ba\u015f\u0131 maliyetlerinizi anahtar kelimeler i\u00e7in belirlersiniz. Rakiplerinizden ne kadar y\u00fcksek teklif belirlerseniz o kadar \u00fcst s\u0131ralarda yer alman\u0131z m\u00fcmk\u00fcn olur.<\/p>\n<p><strong>-Kalite Puan\u0131:<\/strong> Reklam verece\u011finiz web sitesinin uygunlu\u011funa, anahtar kelimelerinize ve reklam metinlerinizin uygunlu\u011funa g\u00f6re belirlenen bir puand\u0131r. Google Ads standartlar\u0131na uygun bir reklam \u00e7\u0131kmak \u00f6ncelikli hedefleriniz aras\u0131nda bulunmal\u0131. Kalite puan\u0131 ne kadar y\u00fcksek olursa reklamlarda ki s\u0131ralaman\u0131z da o kadar y\u00fcksek olacakt\u0131r.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-2840 aligncenter\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-3.jpg\" alt=\"Google Ads Nedir Nas\u0131l \u00c7al\u0131\u015f\u0131r 3\" width=\"810\" height=\"440\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-3.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-3-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-3-768x417.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h2>Google Ads Kampanya T\u00fcrleri Nelerdir?<\/h2>\n<ul>\n<li><strong>Arama A\u011f\u0131:<\/strong> Sadece metin olarak haz\u0131rlayabilece\u011finiz ve arama sayfas\u0131nda g\u00f6r\u00fcnen reklamlard\u0131r. \u00c7o\u011fu i\u015fletmenin tercih etti\u011fi bir reklam t\u00fcr\u00fcd\u00fcr. Google\u2019da ilk s\u0131ralarda yer alman\u0131z\u0131 sa\u011flar. Belirleyece\u011finiz anahtar kelimeler ve do\u011fru b\u00fct\u00e7e planlamas\u0131 ile kullan\u0131c\u0131lar\u0131n kar\u015f\u0131na direk siz \u00e7\u0131kabilirsiniz. Bir \u00fcr\u00fcn\u00fc ve hizmeti insanlara ula\u015ft\u0131rmak ve tan\u0131tmak isteyen b\u00fcy\u00fck, k\u00fc\u00e7\u00fck her i\u015fletme arama a\u011f\u0131 reklamc\u0131l\u0131\u011f\u0131ndan yararlanabilir.<\/li>\n<li><strong>G\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131:<\/strong> \u00dcr\u00fcn veya hizmetiniz i\u00e7in haz\u0131rlanan banner ile \u00e7\u0131kabilece\u011finiz bir reklam t\u00fcr\u00fcd\u00fcr. Marka bilinirli\u011fini olu\u015fturmak i\u00e7in en \u00e7ok tercih edilen reklam t\u00fcr\u00fcd\u00fcr. Web sitelerin reklam alanlar\u0131nda haz\u0131rlad\u0131\u011f\u0131n\u0131z banner konumland\u0131r\u0131l\u0131r.<\/li>\n<li><strong>Al\u0131\u015fveri\u015f reklamlar\u0131:<\/strong> Bir e-ticaret siteniz var ise ve ma\u011fazan\u0131zda ki \u00fcr\u00fcnleri tan\u0131tmak istiyorsan\u0131z kullanabilece\u011finiz bir reklam t\u00fcr\u00fcd\u00fcr. Google al\u0131\u015fveri\u015f alanlar\u0131nda ve web sitelerin reklam alanlar\u0131nda yer alabilirsiniz.<\/li>\n<li><strong>Video Reklamlar\u0131:<\/strong> <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">Youtube<\/a> videolar\u0131nda konumland\u0131r\u0131lan reklam t\u00fcr\u00fcd\u00fcr fakat video reklamlar\u0131 Google video i\u015f ortaklar\u0131 web sitelerinde ve uygulamalar\u0131nda da g\u00f6sterilebilir. Youtube\u2019da arama a\u011f\u0131, g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 veya video kampanyalarla reklam g\u00f6sterebilirsiniz. Video reklamlar\u0131n\u0131n kendi i\u00e7erisinde mod\u00fclleri vard\u0131r bunlar;<br \/>\n&#8211;<strong>Search:<\/strong> Metin reklamlar<br \/>\n&#8211;<strong>Display:<\/strong> G\u00f6r\u00fcnt\u00fcl\u00fc reklamlar (Display ads)<br \/>\n&#8211;<strong>Display:<\/strong> Yer Payla\u015f\u0131ml\u0131 reklamlar (Overlay ads)<br \/>\n&#8211;<strong>Atlanabilir yay\u0131n i\u00e7i reklamlar<\/strong> (In-stream)<br \/>\n&#8211;<strong>Atlanamayan yay\u0131n i\u00e7i reklamlar<\/strong> (In-stream)<br \/>\n&#8211;<strong>Bumper reklamlar<\/strong><br \/>\n&#8211;<strong>Discovery reklamlar<\/strong><br \/>\n&#8211;<strong>Yay\u0131n d\u0131\u015f\u0131 reklamlar<\/strong><\/li>\n<li><strong>Uygulama reklamlar\u0131:<\/strong> IOS, Android, Youtube videolar\u0131 ve g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 yay\u0131nc\u0131 sitelerde yerinizi alabilirsiniz. Bu reklamlarda ki en b\u00fcy\u00fck farkl\u0131l\u0131k herhangi bir anahtar kelime eklemezsiniz ve hedef kitleniz otomatik olu\u015fturulur.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"size-full wp-image-2841 aligncenter\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-4.jpg\" alt=\"Google Ads Nedir Nas\u0131l \u00c7al\u0131\u015f\u0131r 4\" width=\"810\" height=\"440\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-4.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-4-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-4-768x417.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h2>Google Ads Anahtar Kelimeler Nedir?<\/h2>\n<p>\u00dcr\u00fcn\u00fcn\u00fcz veya hizmetinizi \u00f6zetleyen kelime ve kelime gruplar\u0131na anahtar kelime denmektedir. Google Ads\u2019de bir reklam verdi\u011finiz de kampanyan\u0131z\u0131n aktif \u00e7al\u0131\u015fabilir hale gelmesi i\u00e7in reklam \u00e7\u0131kmak istedi\u011finiz sekt\u00f6r ile ilgili anahtar kelimeler eklemeniz gereklidir. Anahtar kelimeleri eklerken dikkat edilmesi gereken en b\u00fcy\u00fck noktalardan biri de anahtar kelimelerin e\u015fleme t\u00fcrledir. Peki bu e\u015fleme t\u00fcrleri nelerdir?<\/p>\n<ul>\n<li><strong>Geni\u015f e\u015fleme:<\/strong> Bu e\u015fleme t\u00fcr\u00fcnde kullanaca\u011f\u0131n\u0131z anahtar kelimenin ba\u015f\u0131na<strong> \u201c+\u201d<\/strong> eklemelisiniz. Geni\u015f e\u015fleme de anahtar kelime \u00fczerinde daha fazla kontrol sa\u011flama imkan\u0131z mevcuttur. Google Ads kampanyalar\u0131nda anahtar kelime t\u00fcr\u00fcn\u00fc geni\u015f e\u015fleme se\u00e7ersek anahtar kelimenin ba\u015f\u0131na veya sonuna farkl\u0131 bir kelime gelse de reklamlar\u0131n\u0131z g\u00f6r\u00fcnecektir. Ayr\u0131ca anahtar kelimenize benzeyen varyasyonlu kelimeler ile arat\u0131ld\u0131\u011f\u0131nda da reklam\u0131n\u0131z\u0131n g\u00f6r\u00fclmesini sa\u011flar.<\/li>\n<li><strong>S\u0131ral\u0131 e\u015fleme:<\/strong> Bu e\u015fleme t\u00fcr\u00fcnde kullanaca\u011f\u0131n\u0131z anahtar kelimenin ba\u015f\u0131na ve sonuna<strong> \u201c \u201c<\/strong> t\u0131rnak i\u015fareti eklemelisiniz. Google Ads kampanyas\u0131nda kulland\u0131\u011f\u0131n\u0131z anahtar kelimeyi s\u0131ral\u0131 e\u015fle\u015fme olarak se\u00e7ersek anahtar kelime arat\u0131ld\u0131\u011f\u0131nda veya anahtar kelimenin ba\u015f\u0131na ve sonuna bir kelime eklendi\u011fi zaman g\u00f6sterilir.<\/li>\n<li><strong>Tam e\u015fleme:<\/strong> Bu e\u015fleme t\u00fcr\u00fcnde anahtar kelimenin ba\u015f\u0131na ve sonuna <strong>\u201c[ ]\u201d<\/strong> k\u00f6\u015feli parantezi koymal\u0131s\u0131n\u0131z. Kullan\u0131c\u0131 anahtar kelimeyi tam olarak yazd\u0131\u011f\u0131nda kelimenin ba\u015f\u0131nda ve sonunda ba\u015fka bir ek olmad\u0131\u011f\u0131 zaman reklamlar\u0131m\u0131z g\u00f6sterilir.<\/li>\n<\/ul>\n<p>\u00d6rneklemek gerekir ise;<\/p>\n<p>Bir \u00e7ilingir oldu\u011fumuzu d\u00fc\u015f\u00fcnelim. Google Ads \u00fczerinde kampanyam\u0131z\u0131 kurduktan sonra anahtar kelimeleri ve e\u015fleme t\u00fcrlerini beraber ekleyelim.<\/p>\n<p>Geni\u015f e\u015fleme: <strong>+\u00e7ilingir<\/strong> ,<strong> +acil +\u00e7ilingir<\/strong><\/p>\n<p>S\u0131ral\u0131 e\u015fleme: <strong>\u201c\u00e7ilingir\u201d<\/strong>, <strong>\u201cacil \u00e7ilingir\u201d<\/strong><\/p>\n<p>Tam e\u015fleme: <strong>[\u00e7ilingir]<\/strong> ,<strong>[acil \u00e7ilingir]<\/strong><\/p>\n<p>Google Ads reklamlar\u0131m\u0131zda arat\u0131ld\u0131\u011f\u0131nda \u00e7\u0131kmak istemedi\u011fimiz anahtar kelimeler de mevcuttur. Bu anahtar kelimeler i\u00e7inde negatifleme dedi\u011fimiz i\u015flemi ger\u00e7ekle\u015ftirmelisiniz buna da <strong>negatif e\u015fleme<\/strong> diyoruz. Negatif e\u015fleme yapabilmeniz i\u00e7in arat\u0131ld\u0131\u011f\u0131nda \u00e7\u0131kmak istemedi\u011finiz anahtar kelimelerin ba\u015f\u0131na <strong>\u201c-\u201c<\/strong> i\u015fareti koyman\u0131z yeterlidir.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-2842 aligncenter\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-5.jpg\" alt=\"Google Ads Nedir Nas\u0131l \u00c7al\u0131\u015f\u0131r 5\" width=\"810\" height=\"440\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-5.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-5-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2021\/06\/Google-Ads-Nedir-Nasil-Calisir-5-768x417.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h2>B\u00fct\u00e7elendirme Nas\u0131l \u0130\u015fler?<\/h2>\n<p>Google Ads&#8217;de farkl\u0131 kampanyalar i\u00e7in farkl\u0131 b\u00fct\u00e7elendirme se\u00e7enekleri mevcuttur. Bunlar;<\/p>\n<ul>\n<li><strong>TBM (T\u0131klama Ba\u015f\u0131na Maliyet):\u00a0<\/strong>Yap\u0131lan her t\u0131klama i\u00e7in \u00f6deme yapars\u0131n\u0131z.<\/li>\n<li><strong>EBM(Edinim Ba\u015f\u0131na Maliyet)<\/strong>: Ak\u0131ll\u0131 teklif stratejisidir. D\u00fc\u015f\u00fck tutarlar ile fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011flaman\u0131z\u0131 hedefleyen bir sistemdir.<\/li>\n<li><strong>GBM (G\u00f6sterim Ba\u015f\u0131na Maliyet):\u00a0<\/strong>Video kampanyalar\u0131nda ge\u00e7erli olan g\u00f6sterim ba\u015f\u0131na \u00f6deme yap\u0131lan bir sistemdir.<\/li>\n<li><strong>bGBM (Bin G\u00f6sterim Ba\u015f\u0131na Maliyet):\u00a0<\/strong>G\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131nda g\u00f6sterim ba\u015f\u0131na \u00f6deme yap\u0131lan bir sistemdir.<\/li>\n<\/ul>\n<p>En aktif kullan\u0131lan b\u00fct\u00e7elendirme se\u00e7ene\u011fi <strong>T\u0131klama Ba\u015f\u0131 Maliyet (TBM)<\/strong> sistemidir. T\u0131klama ba\u015f\u0131 maliyetlerinizi <strong>\u201cMaksimum Teklifler\u201d<\/strong> veya kendiniz belirleyece\u011finiz <strong>\u201cManuel TBM\u201d<\/strong> se\u00e7ene\u011finde kullanabilirsiniz. Reklamlar\u0131n\u0131za g\u00fcnl\u00fck b\u00fct\u00e7e tutar\u0131 belirleyerek bir s\u0131n\u0131rland\u0131rma koyabilirsiniz. Bu sizin reklamlar\u0131n\u0131z\u0131 harcad\u0131\u011f\u0131n\u0131z b\u00fct\u00e7eyi g\u00f6rmeniz konusunda b\u00fcy\u00fck yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<p>Bu makalede Google Ads&#8217;in ne oldu\u011funu, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131, kampanya t\u00fcrlerini ve sistemini sizlere k\u0131sa bir \u015fekilde anlatt\u0131k. \u0130\u015fletmenizi b\u00fcy\u00fctmek i\u00e7in yapman\u0131z gereken Google Ads standartlar\u0131na uygun bir reklam hesab\u0131 kurgulamak ve onu do\u011fru optimize etmek. E\u011fer bu makaleden sonra i\u015fletmeniz i\u00e7in bir Google Ads kampanyas\u0131 kurduysan\u0131z deneyimlerinizi yorumlara yazmay\u0131 unutmay\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads\u00a0 (eski ad\u0131 ile Google Adwords) \u00fcr\u00fcnlerinizin veya hizmetinizin arama motorunda alakal\u0131 anahtar kelimeler ile arat\u0131ld\u0131\u011f\u0131nda hedef kullan\u0131c\u0131ya ula\u015f\u0131lmas\u0131n\u0131 sa\u011flayan bir \u00e7evrimi\u00e7i reklam sistemidir. Farkl\u0131 reklam ve kampanya t\u00fcrlerinde size s\u0131n\u0131rs\u0131z reklam arac\u0131 sunar. \u0130\u015fletmenizin bilinirli\u011fini artt\u0131rmak i\u00e7in, web sitenize trafik \u00e7ekmek i\u00e7in kullanabilece\u011finiz en iyi \u00e7evrimi\u00e7i reklam ara\u00e7lar\u0131ndan biri Google Ads\u2019dir. Neden Google [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[56,55],"tags":[],"_links":{"self":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2823"}],"collection":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/comments?post=2823"}],"version-history":[{"count":17,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2823\/revisions"}],"predecessor-version":[{"id":7248,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2823\/revisions\/7248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media\/2837"}],"wp:attachment":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media?parent=2823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/categories?post=2823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/tags?post=2823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}