{"id":2726,"date":"2021-03-10T13:57:54","date_gmt":"2021-03-10T13:57:54","guid":{"rendered":"https:\/\/www.turkticaret.net\/blog\/?p=2726"},"modified":"2021-03-10T13:57:54","modified_gmt":"2021-03-10T13:57:54","slug":"kucuk-isletmeler-icin-markalasma-ipuclari","status":"publish","type":"post","link":"https:\/\/www.turkticaret.net\/blog\/kucuk-isletmeler-icin-markalasma-ipuclari\/","title":{"rendered":"K\u00fc\u00e7\u00fck \u0130\u015fletmeler \u0130\u00e7in Markala\u015fma \u0130pu\u00e7lar\u0131"},"content":{"rendered":"

Markala\u015fma i\u00e7in \u00f6ncelikle markan\u0131za bir ki\u015fi gibi davran\u0131n. Markan\u0131z\u0131n bir kimli\u011fi (kim oldu\u011fu), ki\u015fili\u011fi (nas\u0131l davrand\u0131\u011f\u0131) ve deneyimi (nas\u0131l hat\u0131rland\u0131\u011f\u0131) olmal\u0131d\u0131r. Markan\u0131z hakk\u0131nda kendinize \u015fu sorular\u0131 sorun:<\/p>\n

Markan\u0131z kendini nas\u0131l tan\u0131tacak?\u00a0Kendisini nas\u0131l tarif etmeli?<\/p>\n

Markan\u0131z \u00fcr\u00fcnleriniz veya hizmetleriniz hakk\u0131nda nas\u0131l konu\u015facak?\u00a0Ciddi ve kurumsal m\u0131 yoksa esprili mi olmal\u0131?<\/p>\n

Birisi markan\u0131zla ilk kez tan\u0131\u015ft\u0131ktan sonra ne derdi?\u00a0Bunu tan\u0131mlamak i\u00e7in kullanacaklar\u0131 birka\u00e7 c\u00fcmle nedir?<\/p>\n

Markala\u015fman\u0131n amac\u0131 m\u00fc\u015fterilerinizle sa\u011fl\u0131kl\u0131 ili\u015fkiler kurmakt\u0131r.\u00a0M\u00fc\u015fteri g\u00fcvenini kazanarak ama\u00e7lar\u0131na de\u011fer katmakt\u0131r. Dolay\u0131s\u0131yla bir markan\u0131n kimli\u011fi onun b\u00fct\u00fcn yolculu\u011funu etkileyecektir. Bu dijitalde yans\u0131tt\u0131\u011f\u0131n\u0131z renkler, s\u00f6ylemler vb gibi sizin markan\u0131za \u00f6zel olan durumlard\u0131r.<\/p>\n

Markala\u015fma \u0130\u00e7in Tutarl\u0131l\u0131\u011fa \u00d6ncelik Verin<\/h2>\n

Tutars\u0131zl\u0131k,\u00a0\u015firketlerin\u00a0yapt\u0131\u011f\u0131 en b\u00fcy\u00fck marka hatas\u0131d\u0131r.\u00a0Tutars\u0131zl\u0131k markan\u0131za zarar verir ve m\u00fc\u015fterilerinizin kafas\u0131n\u0131 kar\u0131\u015ft\u0131r\u0131r.\u00a0Tan\u0131nabilir, de\u011ferli markalar tutarl\u0131l\u0131\u011fa \u00f6ncelik verir ve faydalar\u0131ndan yararlan\u0131rlar.\u00a0Markan\u0131z birle\u015fik bir varl\u0131k haline geldi\u011finde, m\u00fc\u015fteriler markan\u0131z\u0131 kolayca tan\u0131yabilir ve zaman i\u00e7inde tercih etmeye ba\u015flayabilir.\u00a0Bunun yan\u0131 s\u0131ra hali haz\u0131rda benimsemi\u015f oldu\u011funuz marka kimli\u011finde tutarl\u0131l\u0131\u011fa \u00f6nem vermeden farkl\u0131 hamleler yaparsan\u0131z m\u00fc\u015fterilerinizin kafas\u0131n\u0131 kar\u0131\u015ft\u0131rabilirsiniz. Buda zamanla mevcut m\u00fc\u015fterilerinizi kaybetmenize yol a\u00e7abilir.<\/p>\n

\"K\u00fc\u00e7\u00fck<\/p>\n

Bir Marka Stratejisi Olu\u015fturun Ve Takip Edin<\/h2>\n

Bir\u00a0marka stratejisi, marka y\u00f6nergelerinizden daha fazlas\u0131d\u0131r.\u00a0Markan\u0131z geli\u015ftik\u00e7e ula\u015f\u0131labilecek belirli, uzun vadeli hedeflere sahip bir pland\u0131r.\u00a0Bu hedefler genellikle markan\u0131z\u0131n amac\u0131, duygusu, esnekli\u011fi, rekabet bilinci ve \u00e7al\u0131\u015fan kat\u0131l\u0131m\u0131 etraf\u0131nda d\u00f6ner.<\/p>\n

Markala\u015fma sonu olmayan s\u00fcrekli bir s\u00fcre\u00e7tir.\u00a0\u0130\u00e7ine giren \u00e7ok \u015fey var.\u00a0Bir marka stratejisi, bu s\u00fcreci markan\u0131z\u0131n ba\u015far\u0131ya ve tan\u0131n\u0131rl\u0131\u011fa do\u011fru ilerlemesini sa\u011flayan iyi haz\u0131rlanm\u0131\u015f bir uygulamaya d\u00f6n\u00fc\u015ft\u00fcrmenize yard\u0131mc\u0131 olabilir.<\/p>\n

\u0130lham\u0131n Taklide D\u00f6n\u00fc\u015fmesine \u0130zin Verme<\/h2>\n

Rekabet analizi \u00f6nemlidir.\u00a0Sizi yaln\u0131zca rakiplerinizin nerede durdu\u011fu ve nas\u0131l m\u00fckemmelle\u015fti\u011fi konusunda e\u011fitmekle kalmaz, ayn\u0131 zamanda markan\u0131z\u0131 nas\u0131l geli\u015ftirebilece\u011finiz veya markan\u0131z\u0131 daha fazla geli\u015ftirmeniz konusunda size fikir verebilir.<\/p>\n

Ancak taklit tuza\u011f\u0131na d\u00fc\u015fmemek konusunda bilin\u00e7li olmal\u0131s\u0131n\u0131z.\u00a0 Bir rakibin \u015firketini belirli bir \u015fekilde markala\u015ft\u0131rm\u0131\u015f olmas\u0131, ayn\u0131 \u015feyi takip etmeniz gerekti\u011fi anlam\u0131na gelmez.\u00a0Yeni, benzersiz, \u00f6zg\u00fcn markalar unutulmaz markalard\u0131r.<\/p>\n

\"K\u00fc\u00e7\u00fck<\/p>\n

\u0130\u015fe Almak \u0130\u00e7in Marka Bilinci Olu\u015fturma Kullan\u0131n<\/h2>\n

G\u00fc\u00e7l\u00fc markala\u015fma, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 gururland\u0131r\u0131r.\u00a0 Yetenekli insanlar\u0131 \u00e7ekmek i\u00e7in markan\u0131zdan yararlan\u0131n.\u00a0\u0130\u015fe alma, kurulu\u015funuz i\u00e7in g\u00fc\u00e7l\u00fc bir giri\u015fimse, kaynaklar\u0131n\u0131z\u0131n bir k\u0131sm\u0131n\u0131\u00a0i\u015fveren markas\u0131na ay\u0131r\u0131n.\u00a0\u0130\u015fveren markas\u0131, \u015firketinizi i\u015f arayanlara ve mevcut \u00e7al\u0131\u015fanlara nas\u0131l pazarlad\u0131\u011f\u0131n\u0131zd\u0131r.\u00a0Kurulu\u015funuzla tamamen gurur duyuyorsan\u0131z, di\u011ferleri de gurur duyacakt\u0131r.<\/p>\n

Markala\u015fma<\/h2>\n

Markala\u015fma, kurulu\u015funuzun ad\u0131, logosu, renkleri, sesi ve g\u00f6r\u00fcnt\u00fcleridir.\u00a0Ayr\u0131ca daha fazlas\u0131.\u00a0M\u00fc\u015fterilerinizin markan\u0131zla etkile\u015fime girdiklerinde sahip olduklar\u0131\u00a0duygulard\u0131r.<\/p>\n

G\u00fc\u00e7l\u00fc markalar bu \u015fekilde di\u011ferlerinin hepsinden ayr\u0131l\u0131yor.\u00a0Somut bile\u015fenler buna katk\u0131da bulunur – muhte\u015fem bir logo, ak\u0131ll\u0131 bir slogan, otantik bir manifesto ve net bir marka sesi – ancak ger\u00e7ekten g\u00fc\u00e7l\u00fc markalar, markalar\u0131n\u0131n b\u00fcy\u00fck resmine odakland\u0131klar\u0131nda geli\u015firler.\u00a0Hedef kitlenizin\u00a0ve\u00a0organizasyonunuzun\u00a0kalbine ve ruhuna ula\u015f\u0131n, ard\u0131ndan\u00a0ba\u015far\u0131l\u0131 bir marka kendili\u011finden gelsin.<\/p>\n","protected":false},"excerpt":{"rendered":"

Markala\u015fma i\u00e7in \u00f6ncelikle markan\u0131za bir ki\u015fi gibi davran\u0131n. Markan\u0131z\u0131n bir kimli\u011fi (kim oldu\u011fu), ki\u015fili\u011fi (nas\u0131l davrand\u0131\u011f\u0131) ve deneyimi (nas\u0131l hat\u0131rland\u0131\u011f\u0131) olmal\u0131d\u0131r. Markan\u0131z hakk\u0131nda kendinize \u015fu sorular\u0131 sorun: Markan\u0131z kendini nas\u0131l tan\u0131tacak?\u00a0Kendisini nas\u0131l tarif etmeli? Markan\u0131z \u00fcr\u00fcnleriniz veya hizmetleriniz hakk\u0131nda nas\u0131l konu\u015facak?\u00a0Ciddi ve kurumsal m\u0131 yoksa esprili mi olmal\u0131? Birisi markan\u0131zla ilk kez tan\u0131\u015ft\u0131ktan sonra ne […]<\/p>\n","protected":false},"author":3,"featured_media":2728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54],"tags":[],"_links":{"self":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2726"}],"collection":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/comments?post=2726"}],"version-history":[{"count":2,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2726\/revisions"}],"predecessor-version":[{"id":2731,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2726\/revisions\/2731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media\/2728"}],"wp:attachment":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media?parent=2726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/categories?post=2726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/tags?post=2726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}