{"id":2646,"date":"2020-12-28T15:12:09","date_gmt":"2020-12-28T15:12:09","guid":{"rendered":"https:\/\/www.turkticaret.net\/blog\/?p=2646"},"modified":"2025-01-16T08:54:56","modified_gmt":"2025-01-16T08:54:56","slug":"marka-yonetimi-nedir-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/www.turkticaret.net\/blog\/marka-yonetimi-nedir-neden-onemlidir\/","title":{"rendered":"Marka Y\u00f6netimi Nedir, Neden \u00d6nemlidir?"},"content":{"rendered":"<p>\u0130\u015fletmeniz bir ki\u015fi olsayd\u0131, markan\u0131z onun ki\u015fili\u011fi olurdu. Asl\u0131nda kendinizi yeni arkada\u015flar\u0131n\u0131za (m\u00fc\u015fterilerinize) nas\u0131l tan\u0131taca\u011f\u0131n\u0131z ve onlarla nas\u0131l g\u00fcvene dayal\u0131 bir ili\u015fki kuraca\u011f\u0131n\u0131zd\u0131r. Markan\u0131z ya\u015fayan, nefes alan bir varl\u0131kt\u0131r, onun b\u00fcy\u00fcmesine ve geli\u015fmesine yard\u0131mc\u0131 olmak sizin i\u015finizdir. Asl\u0131nda <strong>Marka y\u00f6netimi<\/strong> dedi\u011fimiz budur.<\/p>\n<p><a href=\"https:\/\/www.turkticaret.net\/isim-hakki-sorgulama\">Marka<\/a> yaratmak heyecan verici ama yeterli de\u011fil. \u0130\u015fletmeniz; b\u00fcy\u00fcd\u00fck\u00e7e ve ba\u015far\u0131l\u0131 olduk\u00e7a markan\u0131z\u0131n da buna uymas\u0131 gerekir. Marka nedir sorusunun detayl\u0131 cevab\u0131 i\u00e7in <a href=\"https:\/\/www.turkticaret.net\/blog\/marka-nedir-neden-markalasmaya-yatirim-yapmali\/\">t\u0131klay\u0131n\u0131z<\/a>!<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2668\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-10.jpg\" alt=\"\" width=\"600\" height=\"326\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-10.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-10-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-10-768x417.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Marka Y\u00f6netimi Nedir?<\/h2>\n<p><strong>Marka y\u00f6netimi<\/strong>, marka itibar\u0131n\u0131z\u0131 y\u00f6netme ve hedef kitlenizin, marka alg\u0131s\u0131n\u0131 ve marka bilinirli\u011fini artt\u0131rarak sadakat olu\u015fturacak \u015fekilde geli\u015ftirme s\u00fcrecidir. <a href=\"https:\/\/www.turkticaret.net\/blog\/marka-nedir-neden-markalasmaya-yatirim-yapmali\/\"><strong>Markala\u015fma<\/strong><\/a> markan\u0131z\u0131 olu\u015fturma s\u00fcreci iken, marka y\u00f6netimi onu izleme ve s\u00fcrd\u00fcrme s\u00fcrecidir.<\/p>\n<p>Markan\u0131z ya\u015fayan, nefes alan bir \u015fey, yani s\u00fcrekli de\u011fi\u015fiyor. Ayn\u0131 zamanda haberler, trendler ve g\u00fcncel olaylar gibi d\u0131\u015f fakt\u00f6rlere kar\u015f\u0131 \u00e7ok hassas. Gazetecilerin, influencerlar\u0131n ve sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n hemen hemen her konuyu etkiledi\u011fi bir d\u00fcnyada, marka y\u00f6netimi; i\u015fletmenizin varl\u0131\u011f\u0131n\u0131 nas\u0131l kontrol edebilece\u011finizdir. \u00a0K\u0131sacas\u0131, markan\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 sa\u011flamak i\u00e7in bir y\u00f6neticiye ihtiyac\u0131 vard\u0131r.<\/p>\n<p>Ba\u015fkalar\u0131n\u0131n markan\u0131z hakk\u0131nda s\u00f6ylediklerini her zaman kontrol edemezsiniz. Ancak stratejik marka y\u00f6netimi ile, ekipler ve kanallar aras\u0131nda tutarl\u0131 kalarak markan\u0131z\u0131 y\u00fckseltecek ve temel marka de\u011ferlerinize sad\u0131k kalacak \u015fekilde onlara yan\u0131t verme s\u00fcrecidir. <strong>Marka y\u00f6netimi<\/strong>; sat\u0131\u015f, insan kaynaklar\u0131 ve m\u00fc\u015fteri hizmetleri ile i\u00e7 i\u00e7e olmal\u0131d\u0131r.<\/p>\n<p>Neler yap\u0131lmal\u0131:<\/p>\n<ul>\n<li>Marka bilinirli\u011finizi art\u0131r\u0131n.<\/li>\n<li>Hedef kitlenizin sat\u0131n alma kararlar\u0131n\u0131 etkileyin.<\/li>\n<li>M\u00fc\u015fteri sadakati olu\u015fturun.<\/li>\n<li>Sat\u0131\u015flar\u0131 art\u0131r\u0131n.<\/li>\n<li>Marka savunucusu olan mutlu m\u00fc\u015fteriler yarat\u0131n.<\/li>\n<\/ul>\n<h2>Marka Y\u00f6netiminin \u0130lkeleri<\/h2>\n<p>Marka y\u00f6netimi hem somut hem de somut olmayan bile\u015fenlerden olu\u015fur. Soyut bile\u015fenler, marka y\u00f6netimi \u00e7abalar\u0131n\u0131z\u0131 \u00f6l\u00e7menize ve yukar\u0131da tart\u0131\u015ft\u0131\u011f\u0131m\u0131z marka y\u00f6netimi ba\u015far\u0131 g\u00f6stergelerine ula\u015fman\u0131za yard\u0131mc\u0131 olan ilkeleri i\u00e7erir.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2659\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-1.jpg\" alt=\"Marka Y\u00f6netimi\" width=\"500\" height=\"272\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-1.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-1-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-1-768x417.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>Marka Bilinirli\u011fi<\/h3>\n<p><strong>Marka bilinirli\u011fi<\/strong>, \u00a0hedef kitlenizin markan\u0131za ne kadar a\u015fina oldu\u011fudur. Marka bilinci \u00f6nemlidir \u00e7\u00fcnk\u00fc t\u00fcketiciler fark\u0131nda de\u011fillerse markan\u0131zla etkile\u015fimde bulunamaz veya markan\u0131zdan \u00fcr\u00fcn veya hizmet sat\u0131n alamaz.<\/p>\n<h3>Marka De\u011feri<\/h3>\n<p><strong>Marka de\u011feri<\/strong>, t\u00fcketicilerin markan\u0131za deneyimlerine, alg\u0131lar\u0131na ve \u00e7a\u011fr\u0131\u015f\u0131mlar\u0131na g\u00f6re nas\u0131l de\u011fer verdi\u011fidir.\u00a0 Marka de\u011feri \u00f6nemlidir \u00e7\u00fcnk\u00fc de\u011ferli bir marka daha y\u00fcksek fiyatlar\u0131 getirir ve yat\u0131r\u0131mc\u0131lar, hissedarlar ve potansiyel al\u0131c\u0131lar nezdinde de\u011ferinizi art\u0131rabilir.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2660\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-2.jpg\" alt=\"Marka Y\u00f6netimi \" width=\"500\" height=\"272\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-2.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-2-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-2-768x417.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>Marka Sadakati<\/h3>\n<p>Marka sadakati, m\u00fc\u015fterilerinizin ve takip\u00e7ilerinizin markan\u0131zla ne kadar tutarl\u0131 bir \u015fekilde etkile\u015fime girip sat\u0131n ald\u0131\u011f\u0131n\u0131 ifade eder. Pazarlaman\u0131z bunu etkileyemese de, m\u00fc\u015fteri hizmetleri departman\u0131n\u0131z m\u00fc\u015fterileri tekrar tekrar geri getirebilir. Marka sadakati \u00f6nemlidir \u00e7\u00fcnk\u00fc sizin i\u00e7in pazarlaman\u0131z\u0131 yapan marka el\u00e7ileri yarat\u0131r.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2661\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-3.jpg\" alt=\"Marka Y\u00f6netimi\" width=\"500\" height=\"272\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-3.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-3-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-3-768x417.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>Marka Tan\u0131ma<\/h3>\n<p>Marka tan\u0131n\u0131rl\u0131\u011f\u0131; hedef kitlenizdeki bir t\u00fcketicinin markan\u0131z\u0131 (logo, slogan, ambalaj vb.) g\u00f6rmeden ne kadar iyi tan\u0131yabilece\u011fidir. Marka tan\u0131n\u0131rl\u0131\u011f\u0131 \u00f6nemlidir, \u00e7\u00fcnk\u00fc markan\u0131z\u0131 tan\u0131yarak ve hat\u0131rlayarak t\u00fcketiciler markan\u0131z\u0131 ak\u0131llar\u0131nda tutar ve markan\u0131z\u0131 rakiplerinize g\u00f6re se\u00e7me olas\u0131l\u0131klar\u0131 artar.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2662\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-4.jpg\" alt=\"Marka Y\u00f6netimi\" width=\"500\" height=\"272\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-4.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-4-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-4-768x417.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>Marka \u0130tibar\u0131<\/h3>\n<p>Marka itibar\u0131; hedef kitlenizin ve genelin marka karakterini, durumunu ve kalitesini nas\u0131l alg\u0131lad\u0131\u011f\u0131n\u0131 ifade eder. \u0130tibar\u0131n\u0131z i\u00e7 fakt\u00f6rlerden ( \u00fcr\u00fcn kalitesi, m\u00fc\u015fteri hizmetleri vb.) ve d\u0131\u015f fakt\u00f6rlerden (haberler, m\u00fc\u015fteri incelemeleri vb.) etkilenebilir. Marka itibar\u0131 \u00e7ok \u00f6nemlidir \u00e7\u00fcnk\u00fc baz\u0131 t\u00fcketicilerin markan\u0131zla ile alakal\u0131 ilk izlenimleri olabilir.<\/p>\n<h2>Marka Varl\u0131k Y\u00f6netimi<\/h2>\n<p>Marka varl\u0131klar\u0131n\u0131z, marka y\u00f6netimi s\u00fcrecinin somut bile\u015fenleri, markan\u0131z\u0131n hedef kitlenizin g\u00f6rebilece\u011fi, deneyimleyebilece\u011fi ve hat\u0131rlayabilece\u011fi k\u0131s\u0131mlar\u0131d\u0131r. Marka varl\u0131klar\u0131, markan\u0131z\u0131n veya pazarlaman\u0131z\u0131n &#8220;<strong>d\u0131\u015f d\u00fcnya<\/strong>&#8221; (m\u00fc\u015fteriler, \u00e7al\u0131\u015fanlar veya genel halk) taraf\u0131ndan g\u00f6r\u00fclen herhangi bir par\u00e7as\u0131n\u0131 i\u00e7erir. Marka varl\u0131k y\u00f6netimi, bu somut unsurlar\u0131n i\u015flenmesi ve s\u00fcrd\u00fcr\u00fclmesinin yan\u0131 s\u0131ra bunlar\u0131 markan\u0131z boyunca tutarl\u0131 tutma s\u00fcrecidir.<\/p>\n<ul>\n<li>Marka varl\u0131klar\u0131n\u0131z\u0131 organize etmek (hem dijital hem de fiziksel olarak).<\/li>\n<li>Marka varl\u0131klar\u0131n\u0131z i\u00e7in eri\u015filebilir bir dijital ve \/ veya fiziksel depolama sistemi olu\u015fturmak veya bunu sizin i\u00e7in yapan bir arac\u0131 bulmak.<\/li>\n<li>Ekibinize marka varl\u0131klar\u0131n\u0131za nas\u0131l eri\u015fece\u011finiz ve bunlar\u0131 nas\u0131l kullanaca\u011f\u0131n\u0131z konusunda talimat vermek.<\/li>\n<li>Marka tutars\u0131zl\u0131klar\u0131 i\u00e7in kontrollerini yapmak ve d\u00fczeltmek.<\/li>\n<\/ul>\n<p>Peki marka varl\u0131\u011f\u0131n\u0131 neler olu\u015fturur? \u0130\u015fletmenizde bulunmas\u0131 gereken varl\u0131klara bir g\u00f6z atal\u0131m.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2663\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-5.jpg\" alt=\"Marka Y\u00f6netimi\" width=\"500\" height=\"272\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-5.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-5-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-5-768x417.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>Marka Ad\u0131<\/h3>\n<p>Marka ad\u0131n\u0131z, \u015firketinizin birincil kimli\u011fidir. Di\u011fer marka varl\u0131klar\u0131n\u0131z geli\u015ftik\u00e7e, marka ad\u0131n\u0131z muhtemelen hi\u00e7 de\u011fi\u015fmeyecektir. Marka ad\u0131n\u0131z\u0131 ticari marka olarak belirlemediyseniz, bunu yapman\u0131z\u0131 \u00f6neririz. Hemen <strong>Turkticaret.net<\/strong> arac\u0131l\u0131\u011f\u0131 ile <a href=\"https:\/\/www.turkticaret.net\/marka-tescil\/\"><strong>marka tescil<\/strong><\/a> i\u015fleminizi ger\u00e7ekle\u015ftirebilirsiniz. Marka ad\u0131n\u0131z\u0131n haklar\u0131na sahip olarak, yetkisiz kullan\u0131m ve markan\u0131z\u0131 kopyalamaya ya da \u00e7almaya \u00e7al\u0131\u015fan rakipler \u00fczerinde daha iyi bir avantaja sahip olursunuz.<\/p>\n<h3>Logo ve Renk Paleti<\/h3>\n<p>Logonuz ve renk paletiniz, markan\u0131z\u0131n yarat\u0131c\u0131 temsilini somutla\u015ft\u0131r\u0131r. Bu varl\u0131klar, duygusal pazarlama y\u00f6n\u00fcnden bak\u0131ld\u0131klar\u0131nda markan\u0131z\u0131n \u00f6nemli par\u00e7alar\u0131d\u0131r. Uygun bir \u015fekilde tasarlan\u0131rsa e\u011fer, m\u00fc\u015fterileri \u00e7ekmenize ve potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmenize yard\u0131mc\u0131 olur.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2664\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-6.jpg\" alt=\"Marka Y\u00f6netimi\" width=\"500\" height=\"272\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-6.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-6-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-6-768x417.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>Grafikler<\/h3>\n<p>Grafikleriniz bir\u00e7ok farkl\u0131 marka varl\u0131\u011f\u0131n\u0131 i\u00e7erir &#8211; temelde markan\u0131z veya pazarlaman\u0131z i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f her \u015fey diyebiliriz. Bunlar, harici slaytlar, antetli ka\u011f\u0131tlar, bas\u0131n b\u00fcltenleri, pazarlama videolar\u0131 ve dijital pazarlama kanallar\u0131nda kullan\u0131l\u0131r.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2665\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-7.jpg\" alt=\"\" width=\"500\" height=\"272\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-7.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-7-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-7-768x417.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>Dijital Pazarlama Kanallar\u0131<\/h3>\n<p>Web siteniz, sosyal medyan\u0131z ve \u00fccretli reklamlar\u0131n\u0131z, markan\u0131z\u0131n en \u00f6nemli par\u00e7alar\u0131ndan birka\u00e7\u0131d\u0131r. Milyonlarca insan internete her g\u00fcn eri\u015fiyor ve dijital kanallar\u0131n\u0131z muhtemelen potansiyel m\u00fc\u015fteriler taraf\u0131ndan en \u00e7ok g\u00f6r\u00fcnt\u00fclenen marka varl\u0131klar\u0131d\u0131r. Bu nedenle markan\u0131z\u0131 yans\u0131tmal\u0131 ve tutarl\u0131 olmal\u0131d\u0131r.<\/p>\n<p>Bu b\u00f6l\u00fcmde ayr\u0131ca \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n ve y\u00f6neticilerinizin sosyal medya hesaplar\u0131 da yer almaktad\u0131r , \u00e7\u00fcnk\u00fc bunlar markan\u0131z\u0131n bir yans\u0131mas\u0131d\u0131r ve izleyicilerinize \u015firketinize i\u00e7eriden bir bak\u0131\u015f ve markan\u0131zla ki\u015fisel olarak ba\u011flant\u0131 kurma f\u0131rsat\u0131 vermek i\u00e7in harika bir pazarlama f\u0131rsat\u0131d\u0131r. &#8221;\u00c7al\u0131\u015fanlar\u0131n\u0131z i\u015fletmenizi pazarlamak i\u00e7in profillerini kullanmak istiyorsa, hesaplar\u0131n\u0131n marka varl\u0131klar\u0131n\u0131z\u0131 yans\u0131tt\u0131\u011f\u0131ndan emin olun.&#8221;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2666\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-8.jpg\" alt=\"\" width=\"500\" height=\"272\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-8.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-8-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-8-768x417.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>Ambalaj<\/h3>\n<p>\u0130\u015fletmeniz fiziksel bir \u00fcr\u00fcn sat\u0131yorsa, ambalaj\u0131n\u0131z markan\u0131z\u0131n kritik bir par\u00e7as\u0131d\u0131r. Baz\u0131 m\u00fc\u015fteriler i\u00e7in, ambalaj\u0131n\u0131z markan\u0131zla ilgili ilk izlenimleri olabilir. Ayr\u0131ca, m\u00fc\u015fterilerin \u00fc\u00e7te biri sat\u0131n alma kararlar\u0131n\u0131 ambalaj\u0131n kendisi \u00fczerinden verdiklerini s\u00f6ylemektedir. <strong>Ambalaj\u0131n\u0131z<\/strong> ayn\u0131 zamanda m\u00fc\u015fterilerin markan\u0131zla etkile\u015fim kurmas\u0131n\u0131n en somut yoludur. Bu nedenle ambalaj\u0131n\u0131z markan\u0131z\u0131, \u00a0tasar\u0131m\u0131nda, renklerinde, boyutunda ve dokunu\u015funda yans\u0131tmal\u0131d\u0131r.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2667\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-9.jpg\" alt=\"\" width=\"500\" height=\"272\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-9.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-9-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/Marka-Yonetimi-Nedir-Neden-Onemlidir-9-768x417.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>Stil Rehberi<\/h3>\n<p>Stil k\u0131lavuzu; \u00e7al\u0131\u015fanlar\u0131n\u0131za, tasar\u0131mc\u0131lar\u0131n\u0131za ve di\u011fer i\u015fletmelere markan\u0131z\u0131 nas\u0131l kullanacaklar\u0131 konusunda talimat veren bir belgedir. \u00d6nemli bir marka varl\u0131\u011f\u0131d\u0131r \u00e7\u00fcnk\u00fc di\u011fer t\u00fcm marka varl\u0131klar\u0131n\u0131n nas\u0131l kullan\u0131lmas\u0131, tasarlanmas\u0131, bas\u0131lmas\u0131 ve daha fazlas\u0131 (logonuzun ne boyutta olmas\u0131 gerekti\u011fi ve pazarlama materyallerinizde hangi renklere izin verilip verilmedi\u011fine) hakk\u0131nda bilgi verir.<\/p>\n<h4>\u0130yi Y\u00f6netilen Marka Ba\u015far\u0131l\u0131 Bir Markad\u0131r!<\/h4>\n<p><a href=\"https:\/\/www.turkticaret.net\/marka-tescil\/\">G\u00fc\u00e7l\u00fc markalar<\/a>, yaln\u0131zca pazarlama veya \u00fcr\u00fcnle de\u011fil, m\u00fc\u015fterilerinizin marka deneyimini s\u00fcrekli yineleyerek in\u015fa edilir. G\u00fc\u00e7l\u00fc markalar, yaln\u0131zca pazarlama veya \u00fcr\u00fcnle de\u011fil, m\u00fc\u015fterilerinizin marka deneyimini s\u00fcrekli yineleyerek olu\u015fturulur. <strong>Marka y\u00f6netimi<\/strong>; bunu takip\u00e7ilerinize, m\u00fc\u015fterilerinize ve marka savunucular\u0131n\u0131za sa\u011flaman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015fletmeniz bir ki\u015fi olsayd\u0131, markan\u0131z onun ki\u015fili\u011fi olurdu. Asl\u0131nda kendinizi yeni arkada\u015flar\u0131n\u0131za (m\u00fc\u015fterilerinize) nas\u0131l tan\u0131taca\u011f\u0131n\u0131z ve onlarla nas\u0131l g\u00fcvene dayal\u0131 bir ili\u015fki kuraca\u011f\u0131n\u0131zd\u0131r. Markan\u0131z ya\u015fayan, nefes alan bir varl\u0131kt\u0131r, onun b\u00fcy\u00fcmesine ve geli\u015fmesine yard\u0131mc\u0131 olmak sizin i\u015finizdir. Asl\u0131nda Marka y\u00f6netimi dedi\u011fimiz budur. Marka yaratmak heyecan verici ama yeterli de\u011fil. \u0130\u015fletmeniz; b\u00fcy\u00fcd\u00fck\u00e7e ve ba\u015far\u0131l\u0131 olduk\u00e7a markan\u0131z\u0131n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54,55],"tags":[],"_links":{"self":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2646"}],"collection":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/comments?post=2646"}],"version-history":[{"count":7,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2646\/revisions"}],"predecessor-version":[{"id":7420,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2646\/revisions\/7420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media\/2658"}],"wp:attachment":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media?parent=2646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/categories?post=2646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/tags?post=2646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}