{"id":2560,"date":"2020-12-16T08:15:57","date_gmt":"2020-12-16T08:15:57","guid":{"rendered":"https:\/\/www.turkticaret.net\/blog\/?p=2560"},"modified":"2026-05-18T16:31:04","modified_gmt":"2026-05-18T13:31:04","slug":"e-ticaret-girisimi-icin-altin-kurallar","status":"publish","type":"post","link":"https:\/\/www.turkticaret.net\/blog\/e-ticaret-girisimi-icin-altin-kurallar\/","title":{"rendered":"E-Ticaret Giri\u015fimi \u0130\u00e7in Alt\u0131n Kurallar"},"content":{"rendered":"<h3>\u0130\u00e7erik<\/h3>\n<ul>\n<li><a style=\"font-size: 18px; line-height: 40px;\" href=\"#nasil-baslanir\">#1 Online \u0130\u015fletmeye Nas\u0131l Ba\u015flan\u0131r?<\/a><\/li>\n<li><a style=\"font-size: 18px; line-height: 40px;\" href=\"#is-modeli\">#2 Bir \u0130\u015f Modeli Nas\u0131l Olu\u015fturulur?<\/a><\/li>\n<li><a style=\"font-size: 18px; line-height: 40px;\" href=\"#nasil-kurulur\">#3 E-ticaret Sitesi Nas\u0131l Kurulur?<\/a><\/li>\n<li><a style=\"font-size: 18px; line-height: 40px;\" href=\"#nasil-hedeflenir\">#4 Do\u011fru Kitleyi Nas\u0131l Hedeflemelisiniz?<\/a><\/li>\n<li><a style=\"font-size: 18px; line-height: 40px;\" href=\"#nasil-olceklendirilir\">#5 \u00c7evrimi\u00e7i \u0130\u015fletmenizi Nas\u0131l \u00d6l\u00e7eklendirirsiniz?<\/a><\/li>\n<li><a style=\"font-size: 18px; line-height: 40px;\" href=\"#en-iyi-zaman\">#6 \u00c7evrimi\u00e7i \u0130\u015f Kurmak \u0130\u00e7in En \u0130yi Zaman<\/a><\/li>\n<\/ul>\n<p>EMarketer&#8217;a g\u00f6re, k\u00fcresel e-ticaret end\u00fcstrisinin 2021 y\u0131l\u0131na kadar 4 Trilyon Dolar\u2019dan fazla b\u00fcy\u00fcmesi bekleniyor. Yeni d\u00f6nem art\u0131k tamamen dijital d\u00fcnyaya do\u011fru ilerlemektedir. Bir an \u00f6nce online i\u015fletme kurarak bu pastadan sizde bir par\u00e7a kapmal\u0131s\u0131n\u0131z. Hala dijital \u00e7a\u011fda \u00e7al\u0131\u015fan bir \u00e7evrimi\u00e7i i\u015fletmeniz yoksa, b\u00fcy\u00fck karlar\u0131 ka\u00e7\u0131r\u0131yorsunuz demektir.<\/p>\n<p><strong>\u00c7evrimi\u00e7i bir i\u015f kurmak<\/strong> \u00e7ok zaman ve \u00e7aba gerektirir.\u00a0Verimli bir gelir ak\u0131\u015f\u0131 olu\u015fturmak i\u00e7in \u00e7e\u015fitli prosed\u00fcrler ve kararlar gerekmektedir.\u00a0\u00c7evrimi\u00e7i bir i\u015fletmeye nas\u0131l ba\u015flayaca\u011f\u0131n\u0131zla ilgili bu ad\u0131m ad\u0131m k\u0131lavuz, sorular\u0131n\u0131z\u0131n \u00e7o\u011funu yan\u0131tlayacak ve net bir fikirle ayr\u0131lacaks\u0131n\u0131z.<\/p>\n<p>\u00d6zellikle y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan \u00e7evrimi\u00e7i sat\u0131\u015f sezonlar\u0131nda daha b\u00fcy\u00fck karlar elde etmenizi sa\u011flayacak bir\u00e7ok ipucu ve p\u00fcf noktas\u0131 var.\u00a0Hadi ba\u015flayal\u0131m!<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-2564 aligncenter\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-1.jpg\" alt=\"E-ticarete giri\u015f i\u00e7in alt\u0131n kurallar 1\" width=\"782\" height=\"425\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-1.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-1-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-1-768x417.jpg 768w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/p>\n<h2 id=\"nasil-baslanir\"><strong>#1 Online Bir \u0130\u015fletmeye Nas\u0131l Ba\u015flan\u0131r?<\/strong><\/h2>\n<p>Her \u015feyden \u00f6nce,<strong> e-ticaret sitesi<\/strong> kurmak, sa\u011flam ve uygulanabilir bir plan gerektirir. Hangi \u00fcr\u00fcn veya hizmeti satmak istedi\u011finizi tam olarak bilmelisiniz. Ayr\u0131ca, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi etkili bir \u015fekilde satmak i\u00e7in al\u0131c\u0131 m\u00fc\u015fterinizi iyi anlamal\u0131s\u0131n\u0131z. \u00dcr\u00fcnlerinizi \u00e7evrimi\u00e7i satmaya ba\u015flamadan \u00f6nce uygulayabilece\u011finiz bir\u00e7ok strateji vard\u0131r.<\/p>\n<p>Yava\u015f Ma\u011faza = K\u00f6t\u00fc D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131!<\/p>\n<ul>\n<li>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc Se\u00e7in<\/li>\n<\/ul>\n<p>\u00c7evrimi\u00e7i bir i\u015f kurmay\u0131 planlad\u0131\u011f\u0131n\u0131zda, ni\u015fe \u00f6zg\u00fc kalmak daha iyidir.\u00a0Her \u015feyi sat\u0131p b\u00fcy\u00fck karlar elde etmeyi bekleyemezsiniz.\u00a0Pek \u00e7ok <strong>\u00e7evrimi\u00e7i i\u015fletme<\/strong>, ni\u015fe \u00f6zg\u00fc olmaya odaklanmadan y\u00fczlerce \u00fcr\u00fcn ve d\u00fczinelerce kategori sunar. B\u00fcy\u00fck bir yat\u0131r\u0131m\u0131n\u0131z yoksa bir gecede b\u00fcy\u00fck bir i\u015fletmeye sahip olamazs\u0131n\u0131z. O zamana kadar, ba\u015far\u0131l\u0131 bir \u00e7evrimi\u00e7i i\u015f y\u00fcr\u00fctmek i\u00e7in ni\u015finize odaklanmak en iyi se\u00e7enektir.<\/p>\n<p>\u0130lk b\u00fcy\u00fck ad\u0131m, par\u00e7as\u0131 olmak istedi\u011finiz sekt\u00f6rde halihaz\u0131rda var olan di\u011fer ba\u015far\u0131l\u0131 \u00e7evrimi\u00e7i i\u015fletmeleri belirlemektir.\u00a0\u00c7evrimi\u00e7i bir i\u015f kurmak i\u00e7in a\u015f\u0131r\u0131 kalabal\u0131k olmayan ni\u015flere gidin.\u00a0Rakiplerin yoklu\u011fu genellikle \u00fcr\u00fcn veya hizmetiniz i\u00e7in pazar olmad\u0131\u011f\u0131n\u0131 g\u00f6sterdi\u011finden, sa\u011fl\u0131kl\u0131 bir rekabet ortam\u0131 olu\u015fturdu\u011funuzdan da emin olmal\u0131s\u0131n\u0131z.\u00a0Daha da \u00f6nemlisi, ilk ad\u0131mda dev markalar\u0131n hakim oldu\u011fu her \u015feyden ka\u00e7\u0131n\u0131n.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2565\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-2.jpg\" alt=\"E-ticarete giri\u015f i\u00e7in alt\u0131n kurallar 2\" width=\"832\" height=\"452\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-2.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-2-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-2-768x417.jpg 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/p>\n<h2 id=\"is-modeli\">#2 Bir \u0130\u015f Modeli Nas\u0131l Olu\u015fturulur?<\/h2>\n<p>Art\u0131k hangi \u00fcr\u00fcn veya hizmeti sataca\u011f\u0131n\u0131za karar verdi\u011finize g\u00f6re,\u00a0\u00e7evrimi\u00e7i\u00a0bir i\u015f kurmak i\u00e7in i\u015f modelinizi\u00a0geli\u015ftirmelisiniz.\u00a0Herkes i\u00e7in en iyi \u015fekilde \u00e7al\u0131\u015fan tek bir i\u015f yap\u0131s\u0131 yoktur.\u00a0Bu nedenle, her \u015feyi de\u011ferlendirin ve kapsaml\u0131 bir de\u011ferlendirmeden sonra bir i\u015f modeli se\u00e7in.<\/p>\n<p>\u00d6rne\u011fin, envanteri y\u00f6netmeden veya yo\u011fun bir \u015fekilde yat\u0131r\u0131m yapmadan kar elde etmek istiyorsan\u0131z,\u00a0<strong>stoksuz sat\u0131\u015f<\/strong>\u00a0sizin cevab\u0131n\u0131zd\u0131r.\u00a0\u00c7evrimi\u00e7i bir i\u015f kurmak i\u00e7in \u00e7ok iyi uyan ak\u0131ll\u0131, az maliyetli bir se\u00e7imdir.<\/p>\n<p>E\u011fer \u00fcr\u00fcnlerinizi stoklayabilece\u011finiz bir depoya sahip olmak istiyorsan\u0131z,\u00a0toptan sat\u0131\u015f veya depolama\u00a0i\u015f modeli\u00a0\u00fczerinde \u00e7al\u0131\u015f\u0131rken daha \u00f6ncesinden yat\u0131r\u0131m yapman\u0131z gerekir.<\/p>\n<p>Yaln\u0131zca sizin sunabilece\u011finiz benzersiz bir \u00fcr\u00fcn satmakla ilgileniyorsan\u0131z, markan\u0131z\u0131n alt\u0131nda satabilirsiniz.\u00a0Bunu yapmak i\u00e7in,\u00a0beyaz etiketleme\u00a0veya \u00fcretim\u00a0i\u015f modelinin\u00a0bir par\u00e7as\u0131 olman\u0131z gerekir.<\/p>\n<p>Daha sonras\u0131nda abonelik modelini kurman\u0131z gerekir.\u00a0Bu, abone oldu\u011funuz m\u00fc\u015fterilerinize d\u00fczenli aral\u0131klarla sunulacak bir dizi \u00fcr\u00fcn veya hizmeti se\u00e7ece\u011finiz yerdir.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2566\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-3.jpg\" alt=\"E-ticarete giri\u015f i\u00e7in alt\u0131n kurallar 3\" width=\"795\" height=\"432\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-3.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-3-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-3-768x417.jpg 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/p>\n<h2 id=\"nasil-kurulur\"><strong>#3 E-ticaret Sitesi Nas\u0131l Kurulur?\u00a0<\/strong><\/h2>\n<p><strong>E-ticaret<\/strong> sitesi kurmak yani \u00e7evrimi\u00e7i sat\u0131\u015f yapabilece\u011finiz bir i\u015f kurmak i\u00e7in birka\u00e7 temel gereksinimi g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z.\u00a0Onlar\u0131 tek tek inceleyelim.<\/p>\n<ol>\n<li>Ad\u0131m : Bir Ad Se\u00e7me<\/li>\n<\/ol>\n<p>\u00c7evrimi\u00e7i i\u015fletmenizin ve web sitenizin ad\u0131 ayn\u0131 olmak zorunda de\u011fildir, ancak tutarl\u0131 olmalar\u0131 kesinlikle tavsiye edilir.\u00a0Markan\u0131z\u0131n ad\u0131n\u0131n \u00fcr\u00fcn\u00fcn\u00fcze uydu\u011fundan ve \u00e7evrimi\u00e7i potansiyel m\u00fc\u015fterilerinizin markan\u0131z\u0131n ne satt\u0131\u011f\u0131n\u0131 anlayabilecek kadar basit oldu\u011fundan emin olun.<\/p>\n<ol start=\"2\">\n<li>Ad\u0131m: Bir Logo Olu\u015fturun<\/li>\n<\/ol>\n<p>Rakiplerinizin logosuna benzemedi\u011finden emin olun.\u00a0Basit, i\u015fletmenizi yans\u0131tan \u00e7ekici bir logo olu\u015fturun.<\/p>\n<ol start=\"3\">\n<li>Ad\u0131m: \u0130\u015fletmenizi Kaydedin<\/li>\n<\/ol>\n<p>\u00c7evrimi\u00e7i i\u015fletmeniz i\u00e7in bir ad\u0131n\u0131z ve logonuz oldu\u011funda, onu kaydetme zaman\u0131 gelmi\u015ftir.\u00a0Kay\u0131t, di\u011fer avantajlar\u0131n yan\u0131 s\u0131ra bir\u00e7ok yasal korumadan yararlanman\u0131za olanak tan\u0131r.\u00a0Do\u011fru <strong>domain (alan ad\u0131)<\/strong> se\u00e7ip tescil ederek i\u015fletmenizin online platformdaki ilk ad\u0131m\u0131n\u0131 at\u0131n. <a href=\"https:\/\/www.turkticaret.net\/domain-sorgulama\">Turkticaret.net<\/a> gibi firmalar arac\u0131l\u0131\u011f\u0131 ile bu i\u015flemenizi kolayl\u0131kla ger\u00e7ekle\u015ftirebilirsiniz. Daha sonras\u0131nda \u00fcr\u00fcnlerinizi konumland\u0131rabilece\u011finiz bir <strong>web alan\u0131na<\/strong> ihtiyac\u0131n\u0131z olacakt\u0131r. Trafi\u011finiz ve kullan\u0131m alan\u0131n\u0131z i\u00e7in en do\u011fru <strong>hosting<\/strong> paketini se\u00e7erek web sitenizi olu\u015fturun.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-2567 aligncenter\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-4.jpg\" alt=\"E-ticarete giri\u015f i\u00e7in alt\u0131n kurallar 4\" width=\"793\" height=\"431\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-4.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-4-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-4-768x417.jpg 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p>\n<ol start=\"4\">\n<li>Ad\u0131m: Lisanslar ve \u0130zinlere Ba\u015fvurun<\/li>\n<\/ol>\n<p>\u00c7evrimi\u00e7i bir i\u015fletme y\u00fcr\u00fctmek, sizi i\u015fletme ruhsatlar\u0131ndan veya izinlerinden muaf tutmaz.\u00a0\u00c7evrimi\u00e7i bir i\u015f kurmak i\u00e7in ne t\u00fcr sat\u0131\u015f vergisi lisanslar\u0131na veya i\u015fletme ruhsatlar\u0131na sahip olman\u0131z gerekti\u011fini g\u00f6rmek i\u00e7in \u00fclkenizin yasalar\u0131n\u0131 kontrol edin.<\/p>\n<ol start=\"5\">\n<li>Ad\u0131m: G\u00f6rselle\u015ftirme<\/li>\n<\/ol>\n<p>Markan\u0131z\u0131n ki\u015fili\u011fini tan\u0131mlayarak ba\u015flay\u0131n.\u00a0M\u00fc\u015fterinize ba\u011flanan bir marka olmaya odaklanmal\u0131s\u0131n\u0131z.\u00a0M\u00fc\u015fteri ki\u015filiklerinin s\u0131n\u0131fland\u0131r\u0131lmas\u0131, \u00e7evrimi\u00e7i bir i\u015f kurmay\u0131 \u00e7ok daha kolay hale getirir. <strong>Marka tescili<\/strong> fikrinizi g\u00fcvence alt\u0131na alman\u0131z a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemlidir. <a href=\"https:\/\/www.turkticaret.net\/marka-tescil-sorgulama\">Markan\u0131 tescil ettirebilmek<\/a> i\u00e7in uzman ekipler taraf\u0131ndan destek alman\u0131z s\u00fcreci takip edebilmenizi kolay k\u0131lacakt\u0131r.<\/p>\n<p>Markan\u0131z\u0131n temsil etmesini istedi\u011finiz renkleri se\u00e7in;\u00a0\u00fcr\u00fcnlerinizi tan\u0131tmak i\u00e7in kullanaca\u011f\u0131n\u0131z i\u00e7erik t\u00fcrleri veya web sitenizde kullanaca\u011f\u0131n\u0131z yaz\u0131 tipleri.<\/p>\n<p>\u00d6rne\u011fin, \u00fcr\u00fcn\u00fcn\u00fcz profesyonel i\u015f kad\u0131nlar\u0131n\u0131 hedefliyorsa, olgun bir kitleye hitap ederken daha kurumsal renkler kullanabilirsiniz. M\u00fc\u015fterilerinizi anlamak \u00f6nemlidir.\u00a0Markan\u0131z\u0131n daha b\u00fcy\u00fck ba\u015far\u0131lara ula\u015fmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n<ol start=\"6\">\n<li>Ad\u0131m: Do\u011fru Sat\u0131c\u0131lar\u0131 Bulun<\/li>\n<\/ol>\n<p>\u00c7evrimi\u00e7i \u00fcr\u00fcn satma konusunda \u015fiddetli bir rekabet ya\u015fan\u0131yor.\u00a0Makul fiyatlarla kaliteli \u00fcr\u00fcnler sunabilecek g\u00fcvenilir sat\u0131c\u0131lar bulmak sizin yarar\u0131n\u0131zad\u0131r.\u00a0Ayr\u0131ca, teslimat s\u00fcrelerinizden \u00f6d\u00fcn vermediklerinden emin olun.\u00a0\u00c7evrimi\u00e7i i\u015finize ba\u015flamak i\u00e7in do\u011fru olanlar\u0131 bulana kadar farkl\u0131 sat\u0131c\u0131lar\u0131 aramak ve de\u011ferlendirmek i\u00e7in zaman ay\u0131r\u0131n.<\/p>\n<p>Hat\u0131rlanmas\u0131 gereken birka\u00e7 \u015fey:<\/p>\n<ul>\n<li>\u00c7ekici a\u00e7\u0131l\u0131\u015f sayfalar\u0131 olu\u015fturun<\/li>\n<li>Y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan \u00fcr\u00fcnler sat\u0131n<\/li>\n<li>Etkileyici \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131 yaz\u0131n<\/li>\n<li>\u00dcr\u00fcnlerinizi her zaman HD olarak sergileyin<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\" wp-image-2568 aligncenter\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-5.jpg\" alt=\"E-ticarete giri\u015f i\u00e7in alt\u0131n kurallar 5\" width=\"786\" height=\"427\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-5.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-5-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-5-768x417.jpg 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/p>\n<h2 id=\"nasil-hedeflenir\"><strong>#4 Do\u011fru Kitleyi Nas\u0131l Hedeflemelisiniz?<\/strong><\/h2>\n<p>\u00c7evrimi\u00e7i bir i\u015f kurdu\u011funuzda, potansiyel m\u00fc\u015fterilerinizin sizi hemen bulaca\u011f\u0131n\u0131n garantisi yoktur.\u00a0Bu nedenle \u00fcr\u00fcnlerinizi etkin bir \u015fekilde pazarlamal\u0131s\u0131n\u0131z.\u00a0Bunu, web sitenizi en son <strong>Arama Motoru Optimizasyonu <\/strong>(SEO) standartlar\u0131na g\u00f6re optimize ederek yapabilirsiniz.\u00a0Bu i\u015fetmenizi \u00f6n plana \u00e7\u0131karabilmeniz i\u00e7in \u00e7ok \u00f6nemli!<\/p>\n<p>\u00c7evrimi\u00e7i ma\u011fazan\u0131z\u0131n her sayfas\u0131 i\u00e7in anahtar kelimeleri veya arama terimlerini odakta tutmal\u0131s\u0131n\u0131z.\u00a0Anahtar kelimelerinizi URL&#8217;lerinizin yan\u0131 s\u0131ra sayfalar\u0131n\u0131za, bloglar\u0131n\u0131za ve reklam kampanyalar\u0131n\u0131za da yerle\u015ftirmelisiniz.\u00a0Web sitenize trafik \u00e7ekmek i\u00e7in \u00e7aba g\u00f6stermeniz gereken tek \u015fey.<\/p>\n<p>\u00c7evrimi\u00e7i bir i\u015f kurmak, iyi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir finans plan\u0131 gerektirir.\u00a0\u00c7evrimi\u00e7i pazarlama s\u00f6z konusu oldu\u011funda ak\u0131ll\u0131ca yat\u0131r\u0131m yapmal\u0131s\u0131n\u0131z.\u00a0\u00c7e\u015fitli pazarlama haber b\u00fcltenlerine abone olabilir, farkl\u0131 <strong>dijital pazarlama<\/strong> kanallar\u0131n\u0131 ara\u015ft\u0131rabilir ve sekt\u00f6re ku\u015f bak\u0131\u015f\u0131 bakabilirsiniz.\u00a0\u00c7evrimi\u00e7i ma\u011fazan\u0131z\u0131 uzun vadede ba\u015far\u0131l\u0131 k\u0131lmak i\u00e7in eyleme ge\u00e7irilebilir pazarlama stratejileri \u00f6\u011frenmek \u00e7ok \u00f6nemlidir.<\/p>\n<p>Do\u011fru kitleyi se\u00e7ebilmek i\u00e7in g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken bir\u00e7ok fakt\u00f6r var.\u00a0\u00dc\u00e7\u00fcnc\u00fc taraf platformlardaki i\u00e7eri\u011fe sponsor olabilir veya \u015fuan da y\u00fckseli\u015fte olan sosyal medyan\u0131n g\u00fcc\u00fcn\u00fc kullanabilirsiniz.\u00a0Ayr\u0131ca, <strong>SEO<\/strong>\u2019da etkili olma y\u00f6n\u00fcnde ilerlerken etkili anahtar kelimeler ile CPC reklamlar\u0131n\u0131 kullanarak Google\u2019da reklam\u0131n\u0131z\u0131n \u00fcst s\u0131ralamalarda yer almas\u0131n\u0131 sa\u011flayabilirsiniz. B\u00f6ylelikle m\u00fc\u015fterileriniz hedefledi\u011finiz <strong>anahtar kelimeler<\/strong> ile arama yapt\u0131\u011f\u0131nda sizin markan\u0131z\u0131 g\u00f6recektir. Ayr\u0131ca \u00fcr\u00fcnlerinize uygun g\u00f6rseller haz\u0131rlayarak <strong>programatik reklam<\/strong> platformlar\u0131 ile bir \u00e7ok sitede g\u00f6rsel reklamlar\u0131n\u0131 yay\u0131nlayarak marka bilinirlili\u011finizi sa\u011flayabilirsiniz. Size yard\u0131mc\u0131 olabilecek bir platform olan <a href=\"https:\/\/www.theadx.com\/tr\" target=\"_blank\" rel=\"noopener\">THEADX&#8217;<\/a>i tercih edebilirsiniz.<\/p>\n<p>Hangi pazarlama kampanyalar\u0131n\u0131n web sitenize trafik \u00e7ekti\u011fini izlemelisiniz.\u00a0Belirli bir d\u00f6nem sonucunda size en \u00e7ok trafik getiren kampanyalar i\u00e7in b\u00fct\u00e7e optimizasyonlar\u0131 yaparak gelirlerinizi artt\u0131rabilirsiniz.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-2569 aligncenter\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-6.jpg\" alt=\"E-ticarete giri\u015f i\u00e7in alt\u0131n kurallar 6\" width=\"795\" height=\"432\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-6.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-6-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-6-768x417.jpg 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/p>\n<h2 id=\"nasil-olceklendirilir\"><strong># 5 \u00c7evrimi\u00e7i \u0130\u015fletmenizi Nas\u0131l \u00d6l\u00e7eklendirirsiniz?<\/strong><\/h2>\n<p>\u00c7evrimi\u00e7i bir i\u015f kurmak kolay bir i\u015f de\u011fildir, ancak \u00e7evrimi\u00e7i bir i\u015fi \u00f6l\u00e7eklendirmek tamamen b\u00fcy\u00fck ve farkl\u0131 bir g\u00f6revdir.\u00a0Bir \u00e7evrimi\u00e7i ma\u011faza a\u00e7t\u0131ktan sonra bir\u00e7ok \u00e7evrimi\u00e7i giri\u015fimci i\u00e7in sorun haline gelir.\u00a0Markan\u0131z b\u00fcy\u00fcmeye ba\u015flad\u0131\u011f\u0131nda, muhtemelen sat\u0131\u015flarda bir art\u0131\u015f g\u00f6receksiniz.\u00a0Ne olursa olsun, bunu hen\u00fcz bir ba\u015far\u0131 olarak d\u00fc\u015f\u00fcnmeyin.<\/p>\n<p>Geni\u015f bir marka varl\u0131\u011f\u0131yla gelen m\u00fc\u015fterilerinizin taleplerini kar\u015f\u0131lamak i\u00e7in operasyonlar\u0131n\u0131z\u0131 geni\u015fletmeye haz\u0131r olmal\u0131s\u0131n\u0131z.<\/p>\n<p>Bunun hakk\u0131nda stres yapmay\u0131n. <strong>E-ticaret<\/strong> temel performans g\u00f6stergelerinizi <strong>(KPI)<\/strong>\u00a0ku\u015fbak\u0131\u015f\u0131 g\u00f6rmekle ba\u015flay\u0131n.\u00a0Ne kadar derinlemesine istatistikleri \u00f6l\u00e7ebilirseniz, o kadar fazla veriye sahip olacaks\u0131n\u0131z, bu da \u00f6nemli i\u015f kararlar\u0131 vermenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<p>Bu KPI&#8217;lar\u0131n zaman i\u00e7inde nas\u0131l de\u011fi\u015fti\u011fini izlemek, onlar\u0131 kurcalad\u0131\u011f\u0131n\u0131zda, kazanan bir \u00e7evrimi\u00e7i pazarlama stratejisi geli\u015ftirmenize\u00a0olanak tan\u0131r.\u00a0\u00c7evrimi\u00e7i i\u015finizi markala\u015ft\u0131rma ve \u00f6l\u00e7eklendirme konusunda daha iyi kararlar alman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-2570 aligncenter\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-7.jpg\" alt=\"E-ticarete giri\u015f i\u00e7in alt\u0131n kurallar 7\" width=\"721\" height=\"392\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-7.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-7-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/12\/E-ticarete-giris-icin-altin-kurallar-7-768x417.jpg 768w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/p>\n<h2 id=\"en-iyi-zaman\"><strong>#6 \u00c7evrimi\u00e7i \u0130\u015f Kurman\u0131n En \u0130yi Zaman\u0131<\/strong><\/h2>\n<p>\u00d6rne\u011fin, do\u011fru pazara do\u011fru zamanda girmek, t\u00fcm fark\u0131 yaratt\u0131\u011f\u0131 i\u00e7in \u00e7ok \u00f6nemlidir.\u00a0Ancak, e-ticaret d\u00fcnyas\u0131na girmek i\u00e7in do\u011fru zaman ne zamand\u0131r? \u015e\u0130MD\u0130!<\/p>\n<p>E-ticaret b\u00fcy\u00fcme istatistiklerini odakta tutarak, e-ticaret alan\u0131na girmek ve muazzam karlar elde etmek i\u00e7in en iyi iki zaman vard\u0131r.<\/p>\n<p>1) Okula D\u00f6n\u00fc\u015f Sezonu<\/p>\n<p>Bu, d\u00fcnyan\u0131n\u00a0en b\u00fcy\u00fck 2. \u00c7evrimi\u00e7i sat\u0131\u015f zaman\u0131d\u0131r.\u00a0Temmuz ay\u0131 sonlar\u0131nda ba\u015flar ve Eyl\u00fcl ortas\u0131na kadar s\u00fcrer.\u00a0Okula d\u00f6n\u00fc\u015f perakendecileri, ebeveynlerin \u00e7ocuklar\u0131 i\u00e7in sat\u0131n ald\u0131\u011f\u0131 \u00e7e\u015fitli \u00fcr\u00fcnler sunar.\u00a0Okula d\u00f6n\u00fc\u015f sat\u0131\u015f sezonunun pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 27,6 milyar dolar oldu\u011fu tahmin ediliyor.\u00a0Bu, \u00e7evrimi\u00e7i ma\u011fazan\u0131za hitap edecek b\u00fcy\u00fck bir pazar.<\/p>\n<p>2) Tatil Sat\u0131\u015f Sezonu<\/p>\n<p>Y\u0131lba\u015f\u0131 sat\u0131\u015f sezonu, d\u00fcnyan\u0131n en b\u00fcy\u00fck \u00e7evrimi\u00e7i sat\u0131\u015f sezonudur.\u00a0Ekim ay\u0131nda ba\u015flar ve Yeni Y\u0131l kutlamalar\u0131yla sonu\u00e7lan\u0131r. Tatil Sat\u0131\u015f Sezonunda Bayram Tatilleri, Kara Cuma, Siber Pazartesi, Noel ve Yeni Y\u0131l i\u00e7in \u00f6zel f\u0131rsatlar sunabilirsiniz.\u00a0\u00d6ncelik olarak \u00f6zel g\u00fcnlerin yazd\u0131\u011f\u0131 bir takvim olu\u015fturun ve kendi i\u015fletmenizi \u00f6n plana \u00e7\u0131karabilece\u011finiz g\u00fcnleri se\u00e7in. Bu g\u00fcnlere \u00f6zel kampanyalar planlay\u0131n ve reklamlar ile destekleyerek hedef kitlenize ula\u015f\u0131n. Herkes eline ge\u00e7ebilecek en iyi promosyon f\u0131rsatlar\u0131n\u0131 arad\u0131\u011f\u0131ndan, kolayl\u0131kla daha y\u00fcksek karlar elde edebilirsiniz.<\/p>\n<p>Tatil sezonlar\u0131nda etkile\u015fimde bulunabilece\u011finiz daha b\u00fcy\u00fck bir <strong>e-ticaret hedef kitleniz<\/strong> olacakt\u0131r.\u00a0Bundan yararlan\u0131n.<\/p>\n<p>Bu f\u0131rsat\u0131 markan\u0131z\u0131 tan\u0131tmak i\u00e7in de de\u011ferlendirebilirsiniz. Kalabal\u0131ktan s\u0131yr\u0131lman\u0131z\u0131 sa\u011flayacak stratejiler \u00fczerinde \u00e7al\u0131\u015f\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7erik #1 Online \u0130\u015fletmeye Nas\u0131l Ba\u015flan\u0131r? #2 Bir \u0130\u015f Modeli Nas\u0131l Olu\u015fturulur? #3 E-ticaret Sitesi Nas\u0131l Kurulur? #4 Do\u011fru Kitleyi Nas\u0131l Hedeflemelisiniz? #5 \u00c7evrimi\u00e7i \u0130\u015fletmenizi Nas\u0131l \u00d6l\u00e7eklendirirsiniz? #6 \u00c7evrimi\u00e7i \u0130\u015f Kurmak \u0130\u00e7in En \u0130yi Zaman EMarketer&#8217;a g\u00f6re, k\u00fcresel e-ticaret end\u00fcstrisinin 2021 y\u0131l\u0131na kadar 4 Trilyon Dolar\u2019dan fazla b\u00fcy\u00fcmesi bekleniyor. Yeni d\u00f6nem art\u0131k tamamen dijital d\u00fcnyaya [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[55,56,54],"tags":[],"_links":{"self":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2560"}],"collection":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/comments?post=2560"}],"version-history":[{"count":12,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2560\/revisions"}],"predecessor-version":[{"id":8624,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2560\/revisions\/8624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media\/2563"}],"wp:attachment":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media?parent=2560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/categories?post=2560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/tags?post=2560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}