{"id":2409,"date":"2020-11-24T13:43:23","date_gmt":"2020-11-24T13:43:23","guid":{"rendered":"https:\/\/www.turkticaret.net\/blog\/?p=2409"},"modified":"2025-01-16T08:55:51","modified_gmt":"2025-01-16T08:55:51","slug":"marka-sorgulama-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.turkticaret.net\/blog\/marka-sorgulama-nasil-yapilir\/","title":{"rendered":"Marka Sorgulama Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<p>Bir i\u015fletme sahibi iseniz i\u015fletmenizin s\u00fcrd\u00fcr\u00fclebilirli\u011fi ad\u0131na benzersiz bir marka sahibi olman\u0131z gerekmektedir. T\u00fcketici se\u00e7imleri a\u00e7\u0131s\u0131ndan marka bilinirli\u011fi \u00e7ok \u00f6nemlidir. <a href=\"https:\/\/www.turkticaret.net\/blog\/marka-sorgulama-nasil-yapilir\/\">Marka<\/a>, bir i\u015fletmenin, \u00fcr\u00fcn\u00fcn veya hizmetin geni\u015f kitleler taraf\u0131ndan bilinmesi, rakipleri taraf\u0131ndan ayr\u0131t edici olmas\u0131 i\u00e7in, \u00e7e\u015fitli i\u015faretler ve \u015fekiller ile ifade edilen resim, yaz\u0131, say\u0131 ve sembollerdir. Ki\u015fisel yada ticari markan\u0131za karar verdikten sonra marka ad\u0131n\u0131z\u0131 korumak ad\u0131na tescil i\u015flemlerinizi ger\u00e7ekle\u015ftirmelisiniz. Tescil i\u015flemlerinize ba\u015flamadan \u00f6nce marka sorgulama panelinden markan\u0131z hakk\u0131nda ara\u015ft\u0131rma yapabilirsiniz. Bu yaz\u0131m\u0131zda sizlere bir marka olu\u015ftururken nelere dikkat edilmeli, marka sorgulama nedir, nas\u0131l yap\u0131l\u0131r sorular\u0131n\u0131n cevaplar\u0131n\u0131 vermeye \u00e7al\u0131\u015faca\u011f\u0131z.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-2412\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/11\/Marka-Sorgulama-Nasil-Yapilir-1.jpg\" alt=\"Marka Sorgulama\" width=\"707\" height=\"384\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/11\/Marka-Sorgulama-Nasil-Yapilir-1.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/11\/Marka-Sorgulama-Nasil-Yapilir-1-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/11\/Marka-Sorgulama-Nasil-Yapilir-1-768x417.jpg 768w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/p>\n<h2>Marka Olu\u015ftururken Dikkat Edilmesi Gerekenler<\/h2>\n<p>Marka olu\u015ftururken, benzersizlik kadar ak\u0131lda kal\u0131c\u0131l\u0131kta \u00e7ok \u00f6nemli bir unsurdur. Kelimeler, i\u015faretler ve semboller \u00f6zenle se\u00e7ilmeli, gelece\u011fe y\u00f6nelik planlamalar yap\u0131lmal\u0131d\u0131r.\u00a0 Marka se\u00e7erken dikkat edilmesi gerekenler:<\/p>\n<ul>\n<li>Ak\u0131lda Kal\u0131c\u0131l\u0131k: En \u00f6nemli kriter markan\u0131n ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131d\u0131r. Markan\u0131z\u0131 g\u00f6ren potansiyel m\u00fc\u015fteriler, daha sonra ki zamanlarda markan\u0131z\u0131 hat\u0131rlamal\u0131d\u0131rlar. Bu ba\u011flamda, markan\u0131z\u0131 uzun karma\u015f\u0131k c\u00fcmlelerden ar\u0131nd\u0131rmal\u0131, kar\u0131\u015f\u0131k g\u00f6rsel se\u00e7imlerinden ka\u00e7\u0131nmal\u0131s\u0131n\u0131z. Basit, kolay ve ak\u0131lda kal\u0131c\u0131l\u0131k \u00f6nemli bir fakt\u00f6rd\u00fcr.<\/li>\n<li>Markan\u0131n Benzersiz Olmas\u0131: Markan\u0131z\u0131 olu\u015ftururken di\u011fer di\u011fer markalara g\u00f6re ay\u0131rt edici olmal\u0131d\u0131r. Markan\u0131z daha \u00f6nceden ba\u015fka kurumlar taraf\u0131ndan kullan\u0131lm\u0131\u015f yada benzer olmamal\u0131d\u0131r. Ayr\u0131ca markan\u0131z\u0131 belirlerken SEO Kurallar\u0131ndan yard\u0131m alabilirsiniz.<\/li>\n<li>Hedef Kitle Analizi: Bir marka; sadece sembollerden olu\u015fan fig\u00fcrler de\u011fillerdir. Markan\u0131z, hedef kitlenize hitap etmeli ve bu kitlenize y\u00f6nelik isimler, g\u00f6rseller tercih etmelisiniz. Hedef kitleniz, olu\u015fturmu\u015f oldu\u011funuz markan\u0131z i\u00e7in heyecanlanmal\u0131d\u0131r.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2413\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/11\/Marka-Sorgulama-Nasil-Yapilir-2.jpg\" alt=\"\" width=\"707\" height=\"384\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/11\/Marka-Sorgulama-Nasil-Yapilir-2.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/11\/Marka-Sorgulama-Nasil-Yapilir-2-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/11\/Marka-Sorgulama-Nasil-Yapilir-2-768x417.jpg 768w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/p>\n<h2><a href=\"https:\/\/www.turkticaret.net\/marka-cesitleri\">Marka \u00c7e\u015fitleri<\/a> Nelerdir?<\/h2>\n<p>Pazarlanabilir bir marka yaratmak i\u00e7in gereken t\u00fcrden kararlar\u0131 vermenize yard\u0131mc\u0131 olmak i\u00e7in, oradaki ana marka t\u00fcrlerini ay\u0131rd\u0131k.<\/p>\n<ul>\n<li>Kurumsal Markala\u015fma: \u0130yi kurumsal markala\u015fman\u0131n uzun vadeli etkileri vard\u0131r, \u00e7\u00fcnk\u00fc bu \u015firketler marka bilinirli\u011fine g\u00fcvenebilirler; m\u00fc\u015fteriler, zaten tan\u0131d\u0131klar\u0131 bir markayla ili\u015fkilendirildiklerinde yeni \u00fcr\u00fcnlere otomatik olarak g\u00fcvenme e\u011filimindedir.<\/li>\n<li>Ki\u015fisel Markalama: Genellikle bir i\u015fletmenin tamam\u0131n\u0131 markala\u015ft\u0131rman\u0131n aksine, bireysel ki\u015fi i\u00e7in markala\u015fmay\u0131 ifade eder. Ki\u015fisel markala\u015fma, olumlu bir kamu imaj\u0131n\u0131 korumak isteyen \u00fcnl\u00fcler, politikac\u0131lar ve hatta dijital pazarlamac\u0131lar i\u00e7in \u00f6zellikle \u00f6nemlidir.<\/li>\n<li>\u00dcr\u00fcn Markas\u0131: Selpak\u2019\u0131n nas\u0131l ka\u011f\u0131t pe\u00e7ete ile e\u015fanlaml\u0131 bir kelime haline geldi\u011fini fark ettiniz mi? Bunun nedeni; \u00fcr\u00fcn\u00fcn, markalama ba\u015far\u0131s\u0131n\u0131n zirvesine ula\u015fmas\u0131d\u0131r. T\u00fcketicilerin yaln\u0131zca markaya ba\u011fl\u0131 olarak bir \u00fcr\u00fcn\u00fc di\u011ferine tercih etmesini sa\u011flayan marka t\u00fcr\u00fc.<\/li>\n<li>Co\u011frafi Markalama: Turizm sekt\u00f6r\u00fcnde \u00e7al\u0131\u015f\u0131yorsan\u0131z, bu t\u00fcr markala\u015fma tam size g\u00f6re. Co\u011frafi markalama, belirli bir b\u00f6lgenin veya o co\u011frafyan\u0131n benzersiz \u00f6zelliklerine ve neden ziyaret etmeniz gerekti\u011fine belirli bir yerin sat\u0131\u015f noktas\u0131 olarak odaklan\u0131r.<\/li>\n<li>Ortak Markalama: Bu, markala\u015fman\u0131n ortakl\u0131klarla bulu\u015ftu\u011fu and\u0131r. Ortak markalama, 2&#8217;den fazla \u015firket markas\u0131n\u0131n ayn\u0131 \u00fcr\u00fcnle birbirine ba\u011flanmas\u0131d\u0131r. \u00d6rne\u011fin, Uber ve Spotify, &#8220;yolculu\u011funuz i\u00e7in film m\u00fczi\u011fi&#8221; kampanyas\u0131nda ortakl\u0131k kurarak her iki uygulaman\u0131n kullan\u0131c\u0131lar\u0131na seyahatlerinin DJ&#8217;i olmalar\u0131na izin vererek daha iyi bir yolculuk payla\u015f\u0131m\u0131 deneyimi sa\u011flad\u0131.<\/li>\n<li>Etkinlik Markalar\u0131: Etkinlikler, t\u00fcketici dikkatini \u00e7eken tutarl\u0131 bir deneyim sunmaya ba\u015flad\u0131klar\u0131nda marka haline gelebilir. \u00d6rne\u011fin; TED serisi; Coachella veya SXSW gibi m\u00fczik festivalleri; Olimpiyatlar veya NASCAR gibi spor etkinlikleri; ve Wicked gibi Broadway m\u00fczikaller. Bu markalar\u0131n g\u00fcc\u00fc, etkinli\u011fe kat\u0131lan ki\u015filerin deneyimine ba\u011fl\u0131d\u0131r.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2414\" src=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/11\/Marka-Sorgulama-Nasil-Yapilir-3.jpg\" alt=\"\" width=\"707\" height=\"384\" srcset=\"https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/11\/Marka-Sorgulama-Nasil-Yapilir-3.jpg 810w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/11\/Marka-Sorgulama-Nasil-Yapilir-3-300x163.jpg 300w, https:\/\/www.turkticaret.net\/blog\/wp-content\/uploads\/2020\/11\/Marka-Sorgulama-Nasil-Yapilir-3-768x417.jpg 768w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/p>\n<h2>Marka Sorgulama Nas\u0131l Yap\u0131l\u0131r?<\/h2>\n<p>Marka sorgulama i\u015flemine ba\u015flamadan \u00f6nce, marka ad\u0131n\u0131z hakk\u0131nda net karar vermelisiniz. Sorgulama i\u015flemlerinizi yaparken hangi alanlarda hizmet ger\u00e7ekle\u015ftirecekseniz o s\u0131n\u0131flar i\u00e7in sorgulama yapmal\u0131s\u0131n\u0131z. Uygunluk durumuna g\u00f6re marka ba\u015fvurunuzu yapabilirsiniz.<\/p>\n<p><a href=\"https:\/\/www.turkticaret.net\/marka-sorgulama\">Marka tescil sorgulama<\/a> i\u015flemleriniz i\u00e7in <a href=\"https:\/\/www.turkticaret.net\/marka-sorgulama\">marka sorgulama<\/a> adresimizden, marka isminizin daha \u00f6nceden ba\u015fkalar\u0131 taraf\u0131ndan tescil edilmedi\u011fini kontrol edebilir ve bir sonraki ad\u0131mda tescil i\u015flemlerinizi g\u00fcvenle ger\u00e7ekle\u015ftirebilirsiniz.<\/p>\n<p><a href=\"https:\/\/www.turkticaret.net\/?utm_source=blog&amp;utm_medium=super_cuma&amp;utm_campaign=super_cuma\"><strong>Hemen yeni zamlar\u0131ndan etkilenmeden Turkticaret.net&#8217;ten marka ba\u015fvurusunda bulunun!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir i\u015fletme sahibi iseniz i\u015fletmenizin s\u00fcrd\u00fcr\u00fclebilirli\u011fi ad\u0131na benzersiz bir marka sahibi olman\u0131z gerekmektedir. T\u00fcketici se\u00e7imleri a\u00e7\u0131s\u0131ndan marka bilinirli\u011fi \u00e7ok \u00f6nemlidir. Marka, bir i\u015fletmenin, \u00fcr\u00fcn\u00fcn veya hizmetin geni\u015f kitleler taraf\u0131ndan bilinmesi, rakipleri taraf\u0131ndan ayr\u0131t edici olmas\u0131 i\u00e7in, \u00e7e\u015fitli i\u015faretler ve \u015fekiller ile ifade edilen resim, yaz\u0131, say\u0131 ve sembollerdir. Ki\u015fisel yada ticari markan\u0131za karar verdikten sonra [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54],"tags":[],"_links":{"self":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2409"}],"collection":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/comments?post=2409"}],"version-history":[{"count":10,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2409\/revisions"}],"predecessor-version":[{"id":7421,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/posts\/2409\/revisions\/7421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media\/2411"}],"wp:attachment":[{"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/media?parent=2409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/categories?post=2409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkticaret.net\/blog\/wp-json\/wp\/v2\/tags?post=2409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}